Aunt Jemima, Uncle Ben, and Rastus: blacks in advertising, yesterday, today, and tomorrow

In this volume, the first work ever on this topic, Kern-Foxworth examines the stereotypical portrayals of blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements

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Bibliographische Detailangaben
1. Verfasser: Kern-Foxworth, Marilyn (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Westport, Conn. u.a. Greenwood Press 1994
Ausgabe:1. publ.
Schriftenreihe:Contributions in Afro-American and African studies 168
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Zusammenfassung:In this volume, the first work ever on this topic, Kern-Foxworth examines the stereotypical portrayals of blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements
From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising
The truly novel subject matter and inclusion of vintage and contemporary advertisements featuring blacks make this a valuable work
Beschreibung:XXI, 205 S. Ill.
ISBN:0313267987

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