Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1994
|
| Ausgabe: | 6. ed. |
| Schriftenreihe: | The Prentice-Hall series in marketing
|
| Schlagworte: | |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 013030560X 0130980390 |
Internformat
MARC
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| 020 | |a 013030560X |9 0-13-030560-X | ||
| 020 | |a 0130980390 |9 0-13-098039-0 | ||
| 035 | |a (OCoLC)28547237 | ||
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| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-858 |a DE-Aug4 |a DE-525 |a DE-188 | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler ; Gary Armstrong |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1994 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Prentice-Hall series in marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Armstrong, Gary |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006530589 | ||
Datensatz im Suchindex
| _version_ | 1804124219807629312 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Armstrong, Gary |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga |
| building | Verbundindex |
| bvnumber | BV009863014 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)28547237 (DE-599)BVBBV009863014 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV009863014 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:42:12Z |
| institution | BVB |
| isbn | 013030560X 0130980390 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006530589 |
| oclc_num | 28547237 |
| open_access_boolean | |
| owner | DE-703 DE-858 DE-Aug4 DE-525 DE-188 |
| owner_facet | DE-703 DE-858 DE-Aug4 DE-525 DE-188 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | The Prentice-Hall series in marketing |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler ; Gary Armstrong 6. ed. Englewood Cliffs, NJ Prentice-Hall 1994 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing Marketing gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Armstrong, Gary Verfasser aut |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary Principles of marketing Marketing gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_fullStr | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_full_unstemmed | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketingmanagement Einführung |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing |