The marketing information revolution:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
1994
|
| Schlagworte: | |
| Beschreibung: | VI, 373 S. graph. Darst. |
| ISBN: | 0875843298 |
Internformat
MARC
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| 245 | 1 | 0 | |a The marketing information revolution |c ed. by Robert C. Blattberg ... |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 1994 | |
| 300 | |a VI, 373 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV009854444 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:42:01Z |
| institution | BVB |
| isbn | 0875843298 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006523351 |
| oclc_num | 299449499 |
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| physical | VI, 373 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Harvard Business School Press |
| record_format | marc |
| spelling | The marketing information revolution ed. by Robert C. Blattberg ... Boston, Mass. Harvard Business School Press 1994 VI, 373 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Informatique Information (DE-588)4026899-8 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketinginformationssystem (DE-588)4140243-1 s DE-604 Marketing (DE-588)4037589-4 s Information (DE-588)4026899-8 s Datenverarbeitung (DE-588)4011152-0 s Marketingforschung (DE-588)4200055-5 s Informationstechnik (DE-588)4026926-7 s Computerunterstütztes Verfahren (DE-588)4139030-1 s DE-188 Blattberg, Robert C. Sonstige oth |
| spellingShingle | The marketing information revolution Marketing - Informatique Information (DE-588)4026899-8 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Datenverarbeitung (DE-588)4011152-0 gnd Informationstechnik (DE-588)4026926-7 gnd Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4026899-8 (DE-588)4139030-1 (DE-588)4011152-0 (DE-588)4026926-7 (DE-588)4037589-4 (DE-588)4140243-1 (DE-588)4200055-5 (DE-588)4143413-4 |
| title | The marketing information revolution |
| title_auth | The marketing information revolution |
| title_exact_search | The marketing information revolution |
| title_full | The marketing information revolution ed. by Robert C. Blattberg ... |
| title_fullStr | The marketing information revolution ed. by Robert C. Blattberg ... |
| title_full_unstemmed | The marketing information revolution ed. by Robert C. Blattberg ... |
| title_short | The marketing information revolution |
| title_sort | the marketing information revolution |
| topic | Marketing - Informatique Information (DE-588)4026899-8 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Datenverarbeitung (DE-588)4011152-0 gnd Informationstechnik (DE-588)4026926-7 gnd Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing - Informatique Information Computerunterstütztes Verfahren Datenverarbeitung Informationstechnik Marketing Marketinginformationssystem Marketingforschung Aufsatzsammlung |
| work_keys_str_mv | AT blattbergrobertc themarketinginformationrevolution |