Marketing management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
McGraw-Hill
1993
|
| Subjects: | |
| Physical Description: | 383 S. graph. Darst. |
| ISBN: | 0077074203 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Lancaster, Geoff Massingham, Lester |
| author_GND | (DE-588)129470228 |
| author_facet | Lancaster, Geoff Massingham, Lester |
| author_role | aut aut |
| author_sort | Lancaster, Geoff |
| author_variant | g l gl l m lm |
| building | Verbundindex |
| bvnumber | BV009852831 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)26158282 (DE-599)BVBBV009852831 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009852831 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:41:59Z |
| institution | BVB |
| isbn | 0077074203 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006521998 |
| oclc_num | 26158282 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | 383 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Lancaster, Geoff Verfasser aut Marketing management Geoff Lancaster ; Lester Massingham London u.a. McGraw-Hill 1993 383 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Massingham, Lester Verfasser (DE-588)129470228 aut |
| spellingShingle | Lancaster, Geoff Massingham, Lester Marketing management Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management Geoff Lancaster ; Lester Massingham |
| title_fullStr | Marketing management Geoff Lancaster ; Lester Massingham |
| title_full_unstemmed | Marketing management Geoff Lancaster ; Lester Massingham |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketingmanagement |
| work_keys_str_mv | AT lancastergeoff marketingmanagement AT massinghamlester marketingmanagement |