Marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
McGraw-Hill
1993
|
| Schlagworte: | |
| Beschreibung: | 383 S. graph. Darst. |
| ISBN: | 0077074203 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009852831 | ||
| 003 | DE-604 | ||
| 005 | 19941123 | ||
| 007 | t | ||
| 008 | 941014s1993 d||| |||| 00||| eng d | ||
| 020 | |a 0077074203 |9 0-07-707420-3 | ||
| 035 | |a (OCoLC)26158282 | ||
| 035 | |a (DE-599)BVBBV009852831 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lancaster, Geoff |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |c Geoff Lancaster ; Lester Massingham |
| 264 | 1 | |a London u.a. |b McGraw-Hill |c 1993 | |
| 300 | |a 383 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Massingham, Lester |e Verfasser |0 (DE-588)129470228 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006521998 | ||
Datensatz im Suchindex
| _version_ | 1804124207218425856 |
|---|---|
| any_adam_object | |
| author | Lancaster, Geoff Massingham, Lester |
| author_GND | (DE-588)129470228 |
| author_facet | Lancaster, Geoff Massingham, Lester |
| author_role | aut aut |
| author_sort | Lancaster, Geoff |
| author_variant | g l gl l m lm |
| building | Verbundindex |
| bvnumber | BV009852831 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)26158282 (DE-599)BVBBV009852831 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01104nam a2200361 c 4500</leader><controlfield tag="001">BV009852831</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19941123 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">941014s1993 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0077074203</subfield><subfield code="9">0-07-707420-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)26158282</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009852831</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lancaster, Geoff</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="c">Geoff Lancaster ; Lester Massingham</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London u.a.</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">383 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Massingham, Lester</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129470228</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006521998</subfield></datafield></record></collection> |
| id | DE-604.BV009852831 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:41:59Z |
| institution | BVB |
| isbn | 0077074203 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006521998 |
| oclc_num | 26158282 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | 383 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Lancaster, Geoff Verfasser aut Marketing management Geoff Lancaster ; Lester Massingham London u.a. McGraw-Hill 1993 383 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Massingham, Lester Verfasser (DE-588)129470228 aut |
| spellingShingle | Lancaster, Geoff Massingham, Lester Marketing management Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management Geoff Lancaster ; Lester Massingham |
| title_fullStr | Marketing management Geoff Lancaster ; Lester Massingham |
| title_full_unstemmed | Marketing management Geoff Lancaster ; Lester Massingham |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketingmanagement |
| work_keys_str_mv | AT lancastergeoff marketingmanagement AT massinghamlester marketingmanagement |