Lancaster, G., & Massingham, L. (1993). Marketing management. McGraw-Hill.
Chicago Style (17th ed.) CitationLancaster, Geoff, and Lester Massingham. Marketing Management. London u.a: McGraw-Hill, 1993.
MLA (9th ed.) CitationLancaster, Geoff, and Lester Massingham. Marketing Management. McGraw-Hill, 1993.
Warning: These citations may not always be 100% accurate.