Just do it: the Nike spirit in the corporate world
Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Random House
1994
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Zusammenfassung: | Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success. |
| Beschreibung: | XIII, 336 S. Ill. |
| ISBN: | 0679432752 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009849911 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 941013s1994 a||| |||| 00||| engod | ||
| 020 | |a 0679432752 |9 0-679-43275-2 | ||
| 035 | |a (OCoLC)29549531 | ||
| 035 | |a (DE-599)BVBBV009849911 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-188 | ||
| 050 | 0 | |a HD9992.U54 | |
| 082 | 0 | |a 338.7/6887/0973 |2 20 | |
| 100 | 1 | |a Katz, Donald R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Just do it |b the Nike spirit in the corporate world |c Donald Katz |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b Random House |c 1994 | |
| 300 | |a XIII, 336 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success. | |
| 610 | 2 | 4 | |a Nike (Firm) |x History |
| 610 | 2 | 7 | |a Nike |g Firma |0 (DE-588)5280196-2 |2 gnd |9 rswk-swf |
| 650 | 7 | |a Bedrijfsgeschiedenis (wetenschap) |2 gtt | |
| 650 | 7 | |a Sportartikelen |2 gtt | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Sporting goods industry |z United States |x History | |
| 650 | 4 | |a Sports |z United States |x Marketing | |
| 650 | 0 | 7 | |a Geschichte |0 (DE-588)4020517-4 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 689 | 0 | 0 | |a Nike |g Firma |0 (DE-588)5280196-2 |D b |
| 689 | 0 | 1 | |a Geschichte |0 (DE-588)4020517-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006520384 | ||
Datensatz im Suchindex
| _version_ | 1804124204571820032 |
|---|---|
| any_adam_object | |
| author | Katz, Donald R. |
| author_facet | Katz, Donald R. |
| author_role | aut |
| author_sort | Katz, Donald R. |
| author_variant | d r k dr drk |
| building | Verbundindex |
| bvnumber | BV009849911 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9992 |
| callnumber-raw | HD9992.U54 |
| callnumber-search | HD9992.U54 |
| callnumber-sort | HD 49992 U54 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)29549531 (DE-599)BVBBV009849911 |
| dewey-full | 338.7/6887/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7/6887/0973 |
| dewey-search | 338.7/6887/0973 |
| dewey-sort | 3338.7 46887 3973 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01624nam a2200445 c 4500</leader><controlfield tag="001">BV009849911</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">941013s1994 a||| |||| 00||| engod</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0679432752</subfield><subfield code="9">0-679-43275-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)29549531</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009849911</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9992.U54</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.7/6887/0973</subfield><subfield code="2">20</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Katz, Donald R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Just do it</subfield><subfield code="b">the Nike spirit in the corporate world</subfield><subfield code="c">Donald Katz</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Random House</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 336 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.</subfield></datafield><datafield tag="610" ind1="2" ind2="4"><subfield code="a">Nike (Firm)</subfield><subfield code="x">History</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Nike</subfield><subfield code="g">Firma</subfield><subfield code="0">(DE-588)5280196-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Bedrijfsgeschiedenis (wetenschap)</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sportartikelen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sporting goods industry</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sports</subfield><subfield code="z">United States</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Geschichte</subfield><subfield code="0">(DE-588)4020517-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Nike</subfield><subfield code="g">Firma</subfield><subfield code="0">(DE-588)5280196-2</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Geschichte</subfield><subfield code="0">(DE-588)4020517-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006520384</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV009849911 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:41:57Z |
| institution | BVB |
| isbn | 0679432752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006520384 |
| oclc_num | 29549531 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | XIII, 336 S. Ill. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Random House |
| record_format | marc |
| spelling | Katz, Donald R. Verfasser aut Just do it the Nike spirit in the corporate world Donald Katz 1. ed. New York Random House 1994 XIII, 336 S. Ill. txt rdacontent n rdamedia nc rdacarrier Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success. Nike (Firm) History Nike Firma (DE-588)5280196-2 gnd rswk-swf Bedrijfsgeschiedenis (wetenschap) gtt Sportartikelen gtt Geschichte Sporting goods industry United States History Sports United States Marketing Geschichte (DE-588)4020517-4 gnd rswk-swf USA Nike Firma (DE-588)5280196-2 b Geschichte (DE-588)4020517-4 s DE-604 |
| spellingShingle | Katz, Donald R. Just do it the Nike spirit in the corporate world Nike (Firm) History Nike Firma (DE-588)5280196-2 gnd Bedrijfsgeschiedenis (wetenschap) gtt Sportartikelen gtt Geschichte Sporting goods industry United States History Sports United States Marketing Geschichte (DE-588)4020517-4 gnd |
| subject_GND | (DE-588)5280196-2 (DE-588)4020517-4 |
| title | Just do it the Nike spirit in the corporate world |
| title_auth | Just do it the Nike spirit in the corporate world |
| title_exact_search | Just do it the Nike spirit in the corporate world |
| title_full | Just do it the Nike spirit in the corporate world Donald Katz |
| title_fullStr | Just do it the Nike spirit in the corporate world Donald Katz |
| title_full_unstemmed | Just do it the Nike spirit in the corporate world Donald Katz |
| title_short | Just do it |
| title_sort | just do it the nike spirit in the corporate world |
| title_sub | the Nike spirit in the corporate world |
| topic | Nike (Firm) History Nike Firma (DE-588)5280196-2 gnd Bedrijfsgeschiedenis (wetenschap) gtt Sportartikelen gtt Geschichte Sporting goods industry United States History Sports United States Marketing Geschichte (DE-588)4020517-4 gnd |
| topic_facet | Nike (Firm) History Nike Firma Bedrijfsgeschiedenis (wetenschap) Sportartikelen Geschichte Sporting goods industry United States History Sports United States Marketing USA |
| work_keys_str_mv | AT katzdonaldr justdoitthenikespiritinthecorporateworld |