Entry strategies for international markets:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Lexington Books
1994
|
| Ausgabe: | Rev. and expanded |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 1. Aufl. u.d.T.: Root, Franklin R.: Foreign market entry strategies |
| Beschreibung: | XII, 324 S. graph. Darst. |
| ISBN: | 0029269032 0029269040 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804124195433480192 |
|---|---|
| adam_text | Entry
Strategies
for
International
Markets
Revised and Expanded
Franklin R Root
LEXINGTON BOOKS
An Imprint of Macmillan, Inc
NEW YORK
Maxwell Macmillan Canada
TORONTO
Maxwell Macmillan International
NEW YORK OXFORD SINGAPORE SYDNEY
Contents
Tables viii
Figures ix
Preface xi
1 The New Global Economy: Challenges and
Opportunities 1
Forces Transforming the International Economy 2
Key National Actors in the Global Economy 5
Implications of the Global Economy 19
Summary 19
2 Designing Entry Strategies for International
Markets 22
The Elements of Entry Strategy 22
Classification of Entry Modes 24
Factors Influencing the Choice of the Entry Mode 28
Dynamics of Entry Mode Decisions 35
The International Marketing Plan 40
A Logical Flow Model of the Entry Decision Process 43
Summary 43
3 Deciding on the International Product Candidate and
Target Market 45
Choosing the Candidate Product 45
Adapting Products for International Markets 50
Preliminary Screening of Country Markets 55
Estimating Industry Market Potentials 61
vi Contents
Estimating Company Sales Potentials 64
Summary 69
Annotated Bibliography of International Statistical
Information 71
4 Entering International Markets Through Exports 73
Exporting as a Learning Experience 73
Direct Exporting 75
Determining the Direct Export Channel 80
Choosing a Foreign Agent/Distributor 85
Export Operations 92
Getting Started in Export 101
Summary 104
5 Entering International Markets Through Licensing
and Other Contractual Arrangements 107
Licensing as a Primary Entry Mode 108
Protecting Industrial Property Rights Abroad 111
Profitability Analysis of a Proposed Licensing Venture 118
Negotiating the Licensing Agreement 123
International Franchising 134
Other Contractual Entry Modes 137
Summary 141
6 Entering International Markets Through
Investment 143
General Appraisal of the Investment Entry Mode 144
The Decision to Invest in a Target Country 147
Analyzing the Foreign Investment Climate:
Assessing Political Risk ISO
Analyzing the Foreign Investment Project:
Assessing Profitability 158
Investment Entry Through Acquisition 165
Investment Entry Through Equity Joint Venture 171
Summary 179
7 Deciding on the Right Entry Mode 181
The Naive Rule 179
The Pragmatic Rule 182
The Strategy Rule 183
Comparing Entry Modes: An Approach 184
Summary 191
Contents vii
8 Designing the International Marketing Plan 192
The International Marketing Plan 192
Segmenting the Target Country Market 196
Pricing for International Market Entry 200
Deciding on an International Promotion Strategy 210
A Note to the Reader 220
Summary 221
9 Designing and Managing Entry Strategies Across
Cultural Differences 224
What Is Culture? 225
Communicating Across Cultures 229
Negotiating Across Cultures 242
Developing Cultural Understanding 245
Summary 250
10 Designing Entry Strategies for Global Competitive
Advantage in Multinational Enterprise Systems 252
The Multinational Enterprise System 252
Organizing the Multinational Enterprise 263
Planning Entry Strategies in a Multinational Enterprise
System 271
Entry Strategies for Global Competitive Advantage 289
Summary 297
Notes 301
Supplementary Reading 315
Index 320
|
| any_adam_object | 1 |
| author | Root, Franklin R. |
| author_facet | Root, Franklin R. |
| author_role | aut |
| author_sort | Root, Franklin R. |
| author_variant | f r r fr frr |
| building | Verbundindex |
| bvnumber | BV009838148 |
| classification_rvk | QP 680 QQ 460 |
| ctrlnum | (OCoLC)318338509 (DE-599)BVBBV009838148 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. and expanded |
| format | Book |
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| id | DE-604.BV009838148 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:41:48Z |
| institution | BVB |
| isbn | 0029269032 0029269040 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006514773 |
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| physical | XII, 324 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
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| publisher | Lexington Books |
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| spelling | Root, Franklin R. Verfasser aut Entry strategies for international markets Franklin R. Root Rev. and expanded New York u.a. Lexington Books 1994 XII, 324 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: Root, Franklin R.: Foreign market entry strategies Comercio exterior BUA Empresas internacionales - Administración Mercado de exportación Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Auslandsgeschäft (DE-588)4003763-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Außenhandel (DE-588)4003832-4 gnd rswk-swf Markterschließung (DE-588)4114519-7 s Marketing (DE-588)4037589-4 s Außenhandel (DE-588)4003832-4 s DE-604 Auslandsgeschäft (DE-588)4003763-0 s Exportmarketing (DE-588)4153393-8 s 1\p DE-604 Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006514773&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Root, Franklin R. Entry strategies for international markets Comercio exterior BUA Empresas internacionales - Administración Mercado de exportación Internationales Marketing (DE-588)4125431-4 gnd Exportmarketing (DE-588)4153393-8 gnd Markterschließung (DE-588)4114519-7 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Marketing (DE-588)4037589-4 gnd Außenhandel (DE-588)4003832-4 gnd |
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| title | Entry strategies for international markets |
| title_auth | Entry strategies for international markets |
| title_exact_search | Entry strategies for international markets |
| title_full | Entry strategies for international markets Franklin R. Root |
| title_fullStr | Entry strategies for international markets Franklin R. Root |
| title_full_unstemmed | Entry strategies for international markets Franklin R. Root |
| title_short | Entry strategies for international markets |
| title_sort | entry strategies for international markets |
| topic | Comercio exterior BUA Empresas internacionales - Administración Mercado de exportación Internationales Marketing (DE-588)4125431-4 gnd Exportmarketing (DE-588)4153393-8 gnd Markterschließung (DE-588)4114519-7 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Marketing (DE-588)4037589-4 gnd Außenhandel (DE-588)4003832-4 gnd |
| topic_facet | Comercio exterior Empresas internacionales - Administración Mercado de exportación Internationales Marketing Exportmarketing Markterschließung Auslandsgeschäft Marketing Außenhandel |
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