Visions of modernity: American business and the modernization of Germany

In much the same way that Japan has become the focus of contemporary American discussion about industrial restructuring, Germans in the 1920s debated economic reform in terms of Americanism and Fordism, seeing in the United States an intriguing vision for a revitalized economy and a new social order...

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Bibliographische Detailangaben
1. Verfasser: Nolan, Mary 1944- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York u.a. Oxford Univ. Press 1994
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Online-Zugang:Book review (H-Net)
Zusammenfassung:In much the same way that Japan has become the focus of contemporary American discussion about industrial restructuring, Germans in the 1920s debated economic reform in terms of Americanism and Fordism, seeing in the United States an intriguing vision for a revitalized economy and a new social order. During this period Germans were fascinated by American economic success and its quintessential symbols, Henry Ford and his automobile factories
Mary Nolan's Visions of Modernity explores the contradictory ways in which German trade unionists and industrialists, engineers and politicians, educators and social workers explained American economic success, envisioned a more efficient or "rationalized" economic system for Germany, and anguished over the social and cultural costs of adopting the American version of modernity
These debates about Americanism and Fordism deeply shaped German perceptions of what was economically and socially possible and desirable in terms of technology and work, family and gender relations, consumption and culture. Nolan examines efforts to transform production and consumption factories and homes, and argues that economic Americanism was implemented ambivalently and incompletely, producing, in the end, neither prosperity nor political stability
Beschreibung:X, 324 S.
ISBN:0195070216
0195088751

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