International marketing and export management:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Wokingham u.a.
Addison-Wesley
1994
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | International business series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XIX, 484 S. graph. Darst. |
| ISBN: | 0201624044 |
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Datensatz im Suchindex
| _version_ | 1804124133381898240 |
|---|---|
| adam_text | CONTENTS Preface v
Acknowledgments xv
1 International Marketing and Exporting 1
1.1 Introduction 1
1.2 The nature of international marketing 3
1.3 Export marketing planning and strategy 10
1.4 Goals of individual business units 14
1.5 Overview of the book 19
Questions for discussion 20
References 20
2 Bases of International Marketing 21
2.1 Introduction 21
2.2 Potential benefits from export marketing 21
2.3 International trade theories 23
2.4 Export behavior theories 29
2.5 Exporting and the network model 39
2.6 Summary 40
Questions for discussion 40
References 41
Case Study 2.1 RED//GREEN, Inc. 41
Case Study 2.2 Patterns, Inc. 45
3 The International Environment 46
3.1 Introduction 46
3.2 Some changing areas 46
3.3 Economic forces 47
3.4 Socio cultural environment 51
3.5 Political/legal environment 59
3.6 Economic integration 72
3.7 Competition 75
3.8 Summary 79
Questions for discussion 79
References 79
Case Study 3.1 Supreme Canning Company 80
Case Study 3.2 Doing business in China: a success in getting paid 82
IT
/
4 Export Market Selection: Definition and Strategies 84
4.1 Introduction 84
4.2 Market definition and segmentation 85
4.3 Export market expansion strategies 93
4.4 Foreign market portfolios: technique and analysis 111
4.5 Summary 116
Questions for discussion 116
References 117
Case Study 4.1 SAN A/S 118
Case Study 4.2 Alcas/CUTCO Cutlery Corporation 120
5 Information for International Market(ing) Decisions 125
5.1 Introduction 125
5.2 Sources of information 127
5.3 Assessing market potential 130
5.4 Export marketing research 132
5.5 Summary 139
Questions for discussion 139
References 139
Case Study 5.1 Aquabear (A) 139
Case Study 5.2 Mariani Packing Company, Inc. 142
6 Export Market Entry Strategies 146
6.1 Introduction 146
6.2 Entry as a channel decision 146
6.3 Entry as strategy 150
6.4 Factors influencing choice of entry mode 156
6.5 Selecting the entry mode 162
6.6 Using free areas 164
6.7 Summary 164
Questions for discussion 164
References 165
Case Study 6.1 Aquabear (B) 165
Case Study 6.2 Yang Toyland Pte Limited 169
7 Export Entry Modes 176
7.1 Introduction 176
7.2 Indirect export 177
7.3 Direct export 191
7.4 Gray market exporting 207
7.5 Summary 208
Questions for discussion 208
References 209
Case Study 7.1 HV Industri A/S 209
Case Study 7.2 Murphy Company Limited 213
8 Non Export Entry Modes 215
8.1 Introduction 215
8.2 Alternative modes of entry 216
8.3 Manufacturing facilities 219
8.4 Assembly operations 226
8.5 Strategic alliances 227
8.6 Choosing among alternatives 241
8.7 Summary 242
Questions for discussion 243
References 243
Case Study 8.1 GG Farm Machinery Company 244
Case Study 8.2 ComputerLand (A): expanding into Japan 245
Case Study 8.3 Curtis Automotive Hoist 247
9 Product Decisions 256
9.1 Introduction 256
9.2 Product policy 256
9.3 Product planning and development 258
9.4 Product mix decisions 272
9.5 Standardization vs. adaptation 281
9.6 Packaging 287
9.7 Branding issues 291
9.8 Summary 295
Questions for discussion 296
References 297
Case Study 9.1 Daewoo Corporation 298
Case Study 9.2 Supreme Foods of France 299
10 Pricing Decisions 305
10.1 Introduction 305
10.2 Determinants of an export price 306
10.3 Fundamental export pricing strategy 313
10.4 Relation of export to domestic price policies 317
10.5 Currency issues 323
10.6 The price quotation 324
10.7 Transfer pricing 330
10.8 Summary 334
Questions for discussion 335
References 335
Case Study 10.1 RAP Engineering and Equipment Company 336
Case Study 10.2 The Capitool Company 337
11 Financing and Methods of Payment 342
11.1 Introduction 342
11.2 Export financing methods/terms of payment 342
11.3 Financing procedures 347
11.4 Export credit insurance 360
11.5 Countertrade 360
11.6 Summary 364
Questions for discussion 364
References 364
Case Study 11.1 Tainan Glass Manufacturing Company 365
Case Study 11.2 Arion Exports 366
12 Promotion and Marketing Communications 368
12.1 Introduction 368
12.2 Export marketing promotion and communication decisions 370
12.3 Alternative techniques of promotion 377
12.4 Promotional programs and strategy 392
12.5 Standardization or adaptation? 393
12.6 Advertising transference 402
12.7 Management issues 404
12.8 Summary 405
Questions for discussion 405
References 406
Case Study 12.1 Nove Ltd 407
Case Study 12.2 Kleider International Clothing 411
13 The Export Order and Physical Distribution 418
13.1 Introduction 418
13.2 Handling the export order 421
13.3 Physical distribution 424
13.4 Structure of international physical distribution 430
13.5 A concluding comment 450
Questions for discussion 451
References 451
Case Study 13.1 Southern Electronics, Inc. 451
Case Study 13.2 Seagate Technology 454
14 Organization of International Marketing Activities 456
14.1 Introduction 456
14.2 Main considerations of being organized internationally 456
14.3 Organizational structures 461
14.4 Summary 473
Questions for discussion 473
Reference 473
Case Study 14.1 Asea Brown Boveri Limited 474
Index 477
|
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| discipline | Wirtschaftswissenschaften |
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| series2 | International business series |
| spelling | International marketing and export management Gerald Albaum ... 2. ed. Wokingham u.a. Addison-Wesley 1994 XIX, 484 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier International business series Literaturangaben Internationale marketing gtt Marchés d'exportation - Gestion ram Marketing international - Gestion Export marketing Management Unternehmen (DE-588)4061963-1 gnd rswk-swf Weltwirtschaft (DE-588)4065468-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Exportpolitik (DE-588)4153396-3 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Export (DE-588)4016020-8 gnd rswk-swf Exportgeschäft (DE-588)4130823-2 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Export (DE-588)4016020-8 s Management (DE-588)4037278-9 s Weltwirtschaft (DE-588)4065468-0 s DE-604 Exportmarketing (DE-588)4153393-8 s Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 Exportpolitik (DE-588)4153396-3 s Unternehmen (DE-588)4061963-1 s 3\p DE-604 Marketingstrategie (DE-588)4120697-6 s 4\p DE-604 Exportgeschäft (DE-588)4130823-2 s 5\p DE-604 Albaum, Gerald S. 1933- Sonstige (DE-588)131878913 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006473523&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | International marketing and export management Internationale marketing gtt Marchés d'exportation - Gestion ram Marketing international - Gestion Export marketing Management Unternehmen (DE-588)4061963-1 gnd Weltwirtschaft (DE-588)4065468-0 gnd Management (DE-588)4037278-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportpolitik (DE-588)4153396-3 gnd Exportmarketing (DE-588)4153393-8 gnd Export (DE-588)4016020-8 gnd Exportgeschäft (DE-588)4130823-2 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4065468-0 (DE-588)4037278-9 (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4153396-3 (DE-588)4153393-8 (DE-588)4016020-8 (DE-588)4130823-2 (DE-588)4123623-3 |
| title | International marketing and export management |
| title_auth | International marketing and export management |
| title_exact_search | International marketing and export management |
| title_full | International marketing and export management Gerald Albaum ... |
| title_fullStr | International marketing and export management Gerald Albaum ... |
| title_full_unstemmed | International marketing and export management Gerald Albaum ... |
| title_short | International marketing and export management |
| title_sort | international marketing and export management |
| topic | Internationale marketing gtt Marchés d'exportation - Gestion ram Marketing international - Gestion Export marketing Management Unternehmen (DE-588)4061963-1 gnd Weltwirtschaft (DE-588)4065468-0 gnd Management (DE-588)4037278-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportpolitik (DE-588)4153396-3 gnd Exportmarketing (DE-588)4153393-8 gnd Export (DE-588)4016020-8 gnd Exportgeschäft (DE-588)4130823-2 gnd |
| topic_facet | Internationale marketing Marchés d'exportation - Gestion Marketing international - Gestion Export marketing Management Unternehmen Weltwirtschaft Management Marketingstrategie Internationales Marketing Exportpolitik Exportmarketing Export Exportgeschäft Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006473523&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT albaumgeralds internationalmarketingandexportmanagement |