Strategic marketing management cases:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, IL u.a.
Irwin
1993
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Bis 3. Aufl. u.d.T.: Cravens, David W.: Strategic marketing management cases and applications |
| Beschreibung: | XVIII, 900 S. graph. Darst. |
| ISBN: | 0256105316 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009762535 | ||
| 003 | DE-604 | ||
| 005 | 19940901 | ||
| 007 | t | ||
| 008 | 940817s1993 d||| |||| 00||| eng d | ||
| 020 | |a 0256105316 |9 0-256-10531-6 | ||
| 035 | |a (OCoLC)25409519 | ||
| 035 | |a (DE-599)BVBBV009762535 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Cravens, David W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management cases |c David W. Cravens ; Charles W. Lamb |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Homewood, IL u.a. |b Irwin |c 1993 | |
| 300 | |a XVIII, 900 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 500 | |a Bis 3. Aufl. u.d.T.: Cravens, David W.: Strategic marketing management cases and applications | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fallstudie |0 (DE-588)4124897-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 2 | |a Fallstudie |0 (DE-588)4124897-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 787 | 0 | 8 | |i 3. Aufl. u.d.T. |a Cravens, Davis W. |t Strategic marketing management |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006457718 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Cravens, David W. Lamb, Charles W. 1944- |
| author_GND | (DE-588)137931328 |
| author_facet | Cravens, David W. Lamb, Charles W. 1944- |
| author_role | aut aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc c w l cw cwl |
| building | Verbundindex |
| bvnumber | BV009762535 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)25409519 (DE-599)BVBBV009762535 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV009762535 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:40:26Z |
| institution | BVB |
| isbn | 0256105316 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006457718 |
| oclc_num | 25409519 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-703 DE-19 DE-BY-UBM DE-188 |
| physical | XVIII, 900 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing management cases David W. Cravens ; Charles W. Lamb 4. ed. Homewood, IL u.a. Irwin 1993 XVIII, 900 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Bis 3. Aufl. u.d.T.: Cravens, David W.: Strategic marketing management cases and applications Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut 3. Aufl. u.d.T. Cravens, Davis W. Strategic marketing management 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Lamb, Charles W. 1944- Strategic marketing management cases Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124897-1 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing management cases |
| title_auth | Strategic marketing management cases |
| title_exact_search | Strategic marketing management cases |
| title_full | Strategic marketing management cases David W. Cravens ; Charles W. Lamb |
| title_fullStr | Strategic marketing management cases David W. Cravens ; Charles W. Lamb |
| title_full_unstemmed | Strategic marketing management cases David W. Cravens ; Charles W. Lamb |
| title_short | Strategic marketing management cases |
| title_sort | strategic marketing management cases |
| topic | Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategisch management Marketing Case studies Fallstudie Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketingmanagementcases AT lambcharlesw strategicmarketingmanagementcases |