Strategic marketing management cases:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL u.a.
Irwin
1993
|
| Edition: | 4. ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Item Description: | Bis 3. Aufl. u.d.T.: Cravens, David W.: Strategic marketing management cases and applications |
| Physical Description: | XVIII, 900 S. graph. Darst. |
| ISBN: | 0256105316 |
Staff View
MARC
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| 245 | 1 | 0 | |a Strategic marketing management cases |c David W. Cravens ; Charles W. Lamb |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Homewood, IL u.a. |b Irwin |c 1993 | |
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Record in the Search Index
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| author | Cravens, David W. Lamb, Charles W. 1944- |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:40:26Z |
| institution | BVB |
| isbn | 0256105316 |
| language | English |
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| physical | XVIII, 900 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing management cases David W. Cravens ; Charles W. Lamb 4. ed. Homewood, IL u.a. Irwin 1993 XVIII, 900 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Bis 3. Aufl. u.d.T.: Cravens, David W.: Strategic marketing management cases and applications Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut 3. Aufl. u.d.T. Cravens, Davis W. Strategic marketing management 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Lamb, Charles W. 1944- Strategic marketing management cases Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124897-1 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing management cases |
| title_auth | Strategic marketing management cases |
| title_exact_search | Strategic marketing management cases |
| title_full | Strategic marketing management cases David W. Cravens ; Charles W. Lamb |
| title_fullStr | Strategic marketing management cases David W. Cravens ; Charles W. Lamb |
| title_full_unstemmed | Strategic marketing management cases David W. Cravens ; Charles W. Lamb |
| title_short | Strategic marketing management cases |
| title_sort | strategic marketing management cases |
| topic | Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategisch management Marketing Case studies Fallstudie Strategisches Management Fallstudiensammlung |
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