Le néo-marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
Paris
ESF
1992
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 231 -247 |
| Beschreibung: | 247 S. zahlr. graph. Darst. |
| ISBN: | 2710109417 |
Internformat
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| 650 | 4 | |a Marketing | |
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| 650 | 4 | |a Marketing industriel | |
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Datensatz im Suchindex
| _version_ | 1804124099695345664 |
|---|---|
| any_adam_object | |
| author | Badot, Olivier Cova, Bernard |
| author_facet | Badot, Olivier Cova, Bernard |
| author_role | aut aut |
| author_sort | Badot, Olivier |
| author_variant | o b ob b c bc |
| building | Verbundindex |
| bvnumber | BV009753956 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)27352036 (DE-599)BVBBV009753956 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009753956 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:40:17Z |
| institution | BVB |
| isbn | 2710109417 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006451236 |
| oclc_num | 27352036 |
| open_access_boolean | |
| owner | DE-945 DE-188 |
| owner_facet | DE-945 DE-188 |
| physical | 247 S. zahlr. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | ESF |
| record_format | marc |
| spelling | Badot, Olivier Verfasser aut Le néo-marketing Olivier Badot ; Bernard Cova Paris ESF 1992 247 S. zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 231 -247 Marketing Marketing des services Marketing industriel Marketing ram Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Cova, Bernard Verfasser aut |
| spellingShingle | Badot, Olivier Cova, Bernard Le néo-marketing Marketing Marketing des services Marketing industriel Marketing ram Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Le néo-marketing |
| title_auth | Le néo-marketing |
| title_exact_search | Le néo-marketing |
| title_full | Le néo-marketing Olivier Badot ; Bernard Cova |
| title_fullStr | Le néo-marketing Olivier Badot ; Bernard Cova |
| title_full_unstemmed | Le néo-marketing Olivier Badot ; Bernard Cova |
| title_short | Le néo-marketing |
| title_sort | le neo marketing |
| topic | Marketing Marketing des services Marketing industriel Marketing ram Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing des services Marketing industriel |
| work_keys_str_mv | AT badotolivier leneomarketing AT covabernard leneomarketing |