Essentials of marketing research:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
MacMillan u.a.
1994
|
| Subjects: | |
| Physical Description: | XIII, 558, 18 S. Ill., graph. Darst. |
| ISBN: | 0023518316 |
Staff View
MARC
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:40:12Z |
| institution | BVB |
| isbn | 0023518316 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006447670 |
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| publishDate | 1994 |
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| spelling | Hawkins, Del I. Verfasser aut Essentials of marketing research Del I. Hawkins ; Donald S. Tull New York, NY MacMillan u.a. 1994 XIII, 558, 18 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche - Cas, Études de ram Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Tull, Donald S. Verfasser aut |
| spellingShingle | Hawkins, Del I. Tull, Donald S. Essentials of marketing research Marketing - Recherche - Cas, Études de ram Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research Del I. Hawkins ; Donald S. Tull |
| title_fullStr | Essentials of marketing research Del I. Hawkins ; Donald S. Tull |
| title_full_unstemmed | Essentials of marketing research Del I. Hawkins ; Donald S. Tull |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing - Recherche - Cas, Études de ram Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing - Recherche - Cas, Études de Marktonderzoek Marketing research Marketing research Case studies Marketingforschung Fallstudiensammlung Lehrbuch |
| work_keys_str_mv | AT hawkinsdeli essentialsofmarketingresearch AT tulldonalds essentialsofmarketingresearch |