Essentials of marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
MacMillan u.a.
1994
|
| Schlagworte: | |
| Beschreibung: | XIII, 558, 18 S. Ill., graph. Darst. |
| ISBN: | 0023518316 |
Internformat
MARC
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| 100 | 1 | |a Hawkins, Del I. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing research |c Del I. Hawkins ; Donald S. Tull |
| 264 | 1 | |a New York, NY |b MacMillan u.a. |c 1994 | |
| 300 | |a XIII, 558, 18 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing - Recherche - Cas, Études de |2 ram | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |v Case studies | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hawkins, Del I. Tull, Donald S. |
| author_facet | Hawkins, Del I. Tull, Donald S. |
| author_role | aut aut |
| author_sort | Hawkins, Del I. |
| author_variant | d i h di dih d s t ds dst |
| building | Verbundindex |
| bvnumber | BV009747858 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)28583075 (DE-599)BVBBV009747858 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009747858 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:40:12Z |
| institution | BVB |
| isbn | 0023518316 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006447670 |
| oclc_num | 28583075 |
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| physical | XIII, 558, 18 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
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| publisher | MacMillan u.a. |
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| spelling | Hawkins, Del I. Verfasser aut Essentials of marketing research Del I. Hawkins ; Donald S. Tull New York, NY MacMillan u.a. 1994 XIII, 558, 18 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche - Cas, Études de ram Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Tull, Donald S. Verfasser aut |
| spellingShingle | Hawkins, Del I. Tull, Donald S. Essentials of marketing research Marketing - Recherche - Cas, Études de ram Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research Del I. Hawkins ; Donald S. Tull |
| title_fullStr | Essentials of marketing research Del I. Hawkins ; Donald S. Tull |
| title_full_unstemmed | Essentials of marketing research Del I. Hawkins ; Donald S. Tull |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing - Recherche - Cas, Études de ram Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing - Recherche - Cas, Études de Marktonderzoek Marketing research Marketing research Case studies Marketingforschung Fallstudiensammlung Lehrbuch |
| work_keys_str_mv | AT hawkinsdeli essentialsofmarketingresearch AT tulldonalds essentialsofmarketingresearch |