Modern competitive analysis:
Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound und...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Oxford Univ. Press
1994
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies The second edition of Modern Competitive Analysis presents an even more up-to-date examination of management strategy, integrating a wide spectrum of ideas from a number of diverse fields. It includes more material on organizational behavior and global/international strategies, as well as a longer list of case studies. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow |
| Physical Description: | XII, 411 S. graph. Darst. |
| ISBN: | 019507579X |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009743289 | ||
| 003 | DE-604 | ||
| 005 | 20030120 | ||
| 007 | t| | ||
| 008 | 940802s1994 xx d||| |||| 00||| eng d | ||
| 020 | |a 019507579X |9 0-19-507579-X | ||
| 035 | |a (OCoLC)27725313 | ||
| 035 | |a (DE-599)BVBBV009743289 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-473 |a DE-19 |a DE-703 |a DE-945 |a DE-898 |a DE-634 |a DE-83 |a DE-11 | ||
| 050 | 0 | |a HD41 | |
| 082 | 0 | |a 338.6/048 |2 20 | |
| 084 | |a QP 320 |0 (DE-625)141853: |2 rvk | ||
| 084 | |a QP 360 |0 (DE-625)141869: |2 rvk | ||
| 100 | 1 | |a Oster, Sharon M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Modern competitive analysis |c Sharon M. Oster |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York u.a. |b Oxford Univ. Press |c 1994 | |
| 300 | |a XII, 411 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies | |
| 520 | |a The second edition of Modern Competitive Analysis presents an even more up-to-date examination of management strategy, integrating a wide spectrum of ideas from a number of diverse fields. It includes more material on organizational behavior and global/international strategies, as well as a longer list of case studies. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow | ||
| 650 | 7 | |a Administracao De Empresas |2 larpcal | |
| 650 | 4 | |a Competencia económica | |
| 650 | 4 | |a Concurrence | |
| 650 | 7 | |a Concurrentie |2 gtt | |
| 650 | 4 | |a Planificación estratégica | |
| 650 | 4 | |a Planification stratégique | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Competition | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensplanung |0 (DE-588)4078609-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerbsfähigkeit |0 (DE-588)4065837-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmensplanung |0 (DE-588)4078609-2 |D s |
| 689 | 0 | 1 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 0 | 2 | |a Wettbewerbsfähigkeit |0 (DE-588)4065837-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |D s |
| 689 | 1 | 2 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 689 | 3 | 0 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 856 | 4 | |m HBZ Datenaustausch |u https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006443802&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |z Inhaltsverzeichnis | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-006443802 | |
Record in the Search Index
| _version_ | 1833826122913021952 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Oster, Sharon M. |
| author_facet | Oster, Sharon M. |
| author_role | aut |
| author_sort | Oster, Sharon M. |
| author_variant | s m o sm smo |
| building | Verbundindex |
| bvnumber | BV009743289 |
| callnumber-first | H - Social Science |
| callnumber-label | HD41 |
| callnumber-raw | HD41 |
| callnumber-search | HD41 |
| callnumber-sort | HD 241 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 320 QP 360 |
| ctrlnum | (OCoLC)27725313 (DE-599)BVBBV009743289 |
| dewey-full | 338.6/048 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.6/048 |
| dewey-search | 338.6/048 |
| dewey-sort | 3338.6 248 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV009743289</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20030120</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">940802s1994 xx d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">019507579X</subfield><subfield code="9">0-19-507579-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)27725313</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009743289</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD41</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.6/048</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 320</subfield><subfield code="0">(DE-625)141853:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 360</subfield><subfield code="0">(DE-625)141869:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Oster, Sharon M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Modern competitive analysis</subfield><subfield code="c">Sharon M. Oster</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Oxford Univ. Press</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 411 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The second edition of Modern Competitive Analysis presents an even more up-to-date examination of management strategy, integrating a wide spectrum of ideas from a number of diverse fields. It includes more material on organizational behavior and global/international strategies, as well as a longer list of case studies. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Administracao De Empresas</subfield><subfield code="2">larpcal</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Competencia económica</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Concurrence</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Concurrentie</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Planificación estratégica</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Planification stratégique</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Strategische planning</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Competition</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerbsstrategie</subfield><subfield code="0">(DE-588)4200234-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4065837-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4065837-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Wettbewerbsstrategie</subfield><subfield code="0">(DE-588)4200234-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="m">HBZ Datenaustausch</subfield><subfield code="u">https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006443802&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="z">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006443802</subfield></datafield></record></collection> |
| id | DE-604.BV009743289 |
| illustrated | Illustrated |
| indexdate | 2025-06-02T14:01:14Z |
| institution | BVB |
| isbn | 019507579X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006443802 |
| oclc_num | 27725313 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-703 DE-945 DE-898 DE-BY-UBR DE-634 DE-83 DE-11 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-703 DE-945 DE-898 DE-BY-UBR DE-634 DE-83 DE-11 |
| physical | XII, 411 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Oster, Sharon M. Verfasser aut Modern competitive analysis Sharon M. Oster 2. ed. New York u.a. Oxford Univ. Press 1994 XII, 411 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies The second edition of Modern Competitive Analysis presents an even more up-to-date examination of management strategy, integrating a wide spectrum of ideas from a number of diverse fields. It includes more material on organizational behavior and global/international strategies, as well as a longer list of case studies. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow Administracao De Empresas larpcal Competencia económica Concurrence Concurrentie gtt Planificación estratégica Planification stratégique Strategische planning gtt Competition Strategic planning Management (DE-588)4037278-9 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Wettbewerbsfähigkeit (DE-588)4065837-5 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s Wettbewerbsfähigkeit (DE-588)4065837-5 s DE-604 Unternehmen (DE-588)4061963-1 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-188 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 HBZ Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006443802&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Oster, Sharon M. Modern competitive analysis Administracao De Empresas larpcal Competencia económica Concurrence Concurrentie gtt Planificación estratégica Planification stratégique Strategische planning gtt Competition Strategic planning Management (DE-588)4037278-9 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4309237-8 (DE-588)4078609-2 (DE-588)4061963-1 (DE-588)4124261-0 (DE-588)4200234-5 (DE-588)4065837-5 |
| title | Modern competitive analysis |
| title_auth | Modern competitive analysis |
| title_exact_search | Modern competitive analysis |
| title_full | Modern competitive analysis Sharon M. Oster |
| title_fullStr | Modern competitive analysis Sharon M. Oster |
| title_full_unstemmed | Modern competitive analysis Sharon M. Oster |
| title_short | Modern competitive analysis |
| title_sort | modern competitive analysis |
| topic | Administracao De Empresas larpcal Competencia económica Concurrence Concurrentie gtt Planificación estratégica Planification stratégique Strategische planning gtt Competition Strategic planning Management (DE-588)4037278-9 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd |
| topic_facet | Administracao De Empresas Competencia económica Concurrence Concurrentie Planificación estratégica Planification stratégique Strategische planning Competition Strategic planning Management Strategische Planung Unternehmensplanung Unternehmen Strategisches Management Wettbewerbsstrategie Wettbewerbsfähigkeit |
| url | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006443802&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ostersharonm moderncompetitiveanalysis |