Basic marketing: a global-managerial approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Burr Ridge, Ill. u.a.
Irwin
1993
|
| Ausgabe: | 11. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Getr. Zählung zahlr. Ill., graph. Darst., Kt. |
| ISBN: | 025610509X 0256128774 |
Internformat
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| 100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a global-managerial approach |c E. Jerome McCarthy ; William D. Perreault |
| 250 | |a 11. ed. | ||
| 264 | 1 | |a Burr Ridge, Ill. u.a. |b Irwin |c 1993 | |
| 300 | |a Getr. Zählung |b zahlr. Ill., graph. Darst., Kt. | ||
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Datensatz im Suchindex
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| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. |
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| building | Verbundindex |
| bvnumber | BV009710464 |
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| edition | 11. ed. |
| format | Book |
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| id | DE-604.BV009710464 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:39:37Z |
| institution | BVB |
| isbn | 025610509X 0256128774 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006422481 |
| oclc_num | 632615795 |
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| physical | Getr. Zählung zahlr. Ill., graph. Darst., Kt. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a global-managerial approach E. Jerome McCarthy ; William D. Perreault 11. ed. Burr Ridge, Ill. u.a. Irwin 1993 Getr. Zählung zahlr. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Perreault, William D. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Basic marketing a global-managerial approach Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Basic marketing a global-managerial approach |
| title_auth | Basic marketing a global-managerial approach |
| title_exact_search | Basic marketing a global-managerial approach |
| title_full | Basic marketing a global-managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a global-managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a global-managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a global managerial approach |
| title_sub | a global-managerial approach |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingaglobalmanagerialapproach AT perreaultwilliamd basicmarketingaglobalmanagerialapproach |