Practical marketing research: an integrated global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Prentice Hall
1993
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | X, 302 S. graph. Darst. |
| ISBN: | 0131459546 |
Internformat
MARC
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| 100 | 1 | |a Holbert, Neil B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Practical marketing research |b an integrated global perspective |c Neil Bruce Holbert ; Mark W. Speece |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York u.a. |b Prentice Hall |c 1993 | |
| 300 | |a X, 302 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
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Datensatz im Suchindex
| _version_ | 1804124034918514688 |
|---|---|
| any_adam_object | |
| author | Holbert, Neil B. Speece, Mark W. |
| author_facet | Holbert, Neil B. Speece, Mark W. |
| author_role | aut aut |
| author_sort | Holbert, Neil B. |
| author_variant | n b h nb nbh m w s mw mws |
| building | Verbundindex |
| bvnumber | BV009690174 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)29229390 (DE-599)BVBBV009690174 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV009690174 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:39:15Z |
| institution | BVB |
| isbn | 0131459546 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006408198 |
| oclc_num | 29229390 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | X, 302 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Holbert, Neil B. Verfasser aut Practical marketing research an integrated global perspective Neil Bruce Holbert ; Mark W. Speece 1. publ. New York u.a. Prentice Hall 1993 X, 302 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s DE-188 Speece, Mark W. Verfasser aut |
| spellingShingle | Holbert, Neil B. Speece, Mark W. Practical marketing research an integrated global perspective Marketing gtt Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Practical marketing research an integrated global perspective |
| title_auth | Practical marketing research an integrated global perspective |
| title_exact_search | Practical marketing research an integrated global perspective |
| title_full | Practical marketing research an integrated global perspective Neil Bruce Holbert ; Mark W. Speece |
| title_fullStr | Practical marketing research an integrated global perspective Neil Bruce Holbert ; Mark W. Speece |
| title_full_unstemmed | Practical marketing research an integrated global perspective Neil Bruce Holbert ; Mark W. Speece |
| title_short | Practical marketing research |
| title_sort | practical marketing research an integrated global perspective |
| title_sub | an integrated global perspective |
| topic | Marketing gtt Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT holbertneilb practicalmarketingresearchanintegratedglobalperspective AT speecemarkw practicalmarketingresearchanintegratedglobalperspective |