Business marketing management: an organizational approach ; text and cases
Gespeichert in:
| Vorheriger Titel: | Haas, Robert W. Industrial marketing management |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
PWS-Kent
1992
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | The Kent series in marketing
|
| Schlagworte: | |
| Beschreibung: | Frühere Aufl. u.d.T.: Industrial marketing management |
| Beschreibung: | XI, 899 S. Ill., graph. Darst. |
| ISBN: | 0534929761 |
Internformat
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Datensatz im Suchindex
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| author | Haas, Robert W. |
| author_facet | Haas, Robert W. |
| author_role | aut |
| author_sort | Haas, Robert W. |
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| building | Verbundindex |
| bvnumber | BV009674661 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)442454940 (DE-599)BVBBV009674661 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV009674661 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:39:01Z |
| institution | BVB |
| isbn | 0534929761 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006398549 |
| oclc_num | 442454940 |
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| owner | DE-739 DE-703 DE-83 |
| owner_facet | DE-739 DE-703 DE-83 |
| physical | XI, 899 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | PWS-Kent |
| record_format | marc |
| series2 | The Kent series in marketing |
| spelling | Haas, Robert W. Verfasser aut Business marketing management an organizational approach ; text and cases Robert W. Haas 5. ed. Boston, Mass. PWS-Kent 1992 XI, 899 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Kent series in marketing Frühere Aufl. u.d.T.: Industrial marketing management Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Investitionsgütermarketing (DE-588)4072915-1 s Früher u.d.T. Haas, Robert W. Industrial marketing management |
| spellingShingle | Haas, Robert W. Business marketing management an organizational approach ; text and cases Investitionsgütermarketing (DE-588)4072915-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4072915-1 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Business marketing management an organizational approach ; text and cases |
| title_auth | Business marketing management an organizational approach ; text and cases |
| title_exact_search | Business marketing management an organizational approach ; text and cases |
| title_full | Business marketing management an organizational approach ; text and cases Robert W. Haas |
| title_fullStr | Business marketing management an organizational approach ; text and cases Robert W. Haas |
| title_full_unstemmed | Business marketing management an organizational approach ; text and cases Robert W. Haas |
| title_old | Haas, Robert W. Industrial marketing management |
| title_short | Business marketing management |
| title_sort | business marketing management an organizational approach text and cases |
| title_sub | an organizational approach ; text and cases |
| topic | Investitionsgütermarketing (DE-588)4072915-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Investitionsgütermarketing Marketing Lehrbuch |
| work_keys_str_mv | AT haasrobertw businessmarketingmanagementanorganizationalapproachtextandcases |