Marketing management and strategy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Prentice Hall
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XVII, 410 S. Ill., graph. Darst. |
| ISBN: | 0130653500 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009664135 | ||
| 003 | DE-604 | ||
| 005 | 20050826 | ||
| 007 | t | ||
| 008 | 940621s1994 ad|| |||| 00||| eng d | ||
| 020 | |a 0130653500 |9 0-13-065350-0 | ||
| 035 | |a (OCoLC)28677013 | ||
| 035 | |a (DE-599)BVBBV009664135 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-703 |a DE-384 |a DE-473 |a DE-1102 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Doyle, Peter |d 1943-2003 |e Verfasser |0 (DE-588)130298689 |4 aut | |
| 245 | 1 | 0 | |a Marketing management and strategy |c Peter Doyle |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York u.a. |b Prentice Hall |c 1994 | |
| 300 | |a XVII, 410 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Planification stratégique |2 ram | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006390448 | ||
Datensatz im Suchindex
| _version_ | 1804124007998423040 |
|---|---|
| any_adam_object | |
| author | Doyle, Peter 1943-2003 |
| author_GND | (DE-588)130298689 |
| author_facet | Doyle, Peter 1943-2003 |
| author_role | aut |
| author_sort | Doyle, Peter 1943-2003 |
| author_variant | p d pd |
| building | Verbundindex |
| bvnumber | BV009664135 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)28677013 (DE-599)BVBBV009664135 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV009664135 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:38:50Z |
| institution | BVB |
| isbn | 0130653500 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006390448 |
| oclc_num | 28677013 |
| open_access_boolean | |
| owner | DE-945 DE-703 DE-384 DE-473 DE-BY-UBG DE-1102 DE-11 DE-188 |
| owner_facet | DE-945 DE-703 DE-384 DE-473 DE-BY-UBG DE-1102 DE-11 DE-188 |
| physical | XVII, 410 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Doyle, Peter 1943-2003 Verfasser (DE-588)130298689 aut Marketing management and strategy Peter Doyle 1. publ. New York u.a. Prentice Hall 1994 XVII, 410 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s |
| spellingShingle | Doyle, Peter 1943-2003 Marketing management and strategy Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Marketing Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4168907-0 |
| title | Marketing management and strategy |
| title_auth | Marketing management and strategy |
| title_exact_search | Marketing management and strategy |
| title_full | Marketing management and strategy Peter Doyle |
| title_fullStr | Marketing management and strategy Peter Doyle |
| title_full_unstemmed | Marketing management and strategy Peter Doyle |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy |
| topic | Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Marketing Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion Marketing Planification stratégique Strategisch management Marketingstrategie Strategisches Management Marketingmanagement |
| work_keys_str_mv | AT doylepeter marketingmanagementandstrategy |