Marketing's role in economic development:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. u.a.
Quorum Books
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 143 S. |
| ISBN: | 0899307663 |
Internformat
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| 250 | |a 1. publ. | ||
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| 650 | 4 | |a Wirtschaftsentwicklung | |
| 650 | 4 | |a Economic development | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
1 Introduction 1
2 Marketing and Economic Development 19
3 Marketing in the Less Developed Countries 31
4 Marketing s Role in the Former Soviet Union
and Eastern Europe 43
5 An Integrated Macro Behavioral Model of
Development 63
6 Marketing a Region: The Case of Senibal 81
7 Economic Development and India 101
8 Conclusion 117
References 123
vi Contents
Additional Readings 131
Author Index 139
Subject Index 141
|
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| discipline | Wirtschaftswissenschaften |
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| language | English |
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| publishDate | 1994 |
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| spelling | Reddy, Allan C. Verfasser aut Marketing's role in economic development Allan C. Reddy and David P. Campbell 1. publ. Westport, Conn. u.a. Quorum Books 1994 VIII, 143 S. txt rdacontent n rdamedia nc rdacarrier Economische ontwikkeling gtt Marketing gtt Entwicklungsländer Wirtschaftsentwicklung Economic development Marketing Marketing Developing countries Marketing (DE-588)4037589-4 gnd rswk-swf Entwicklungsländer (DE-588)4014954-7 gnd rswk-swf Osteuropa (DE-588)4075739-0 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Entwicklungsländer (DE-588)4014954-7 g DE-188 Osteuropa (DE-588)4075739-0 g Campbell, David P. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006382981&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Reddy, Allan C. Campbell, David P. Marketing's role in economic development Economische ontwikkeling gtt Marketing gtt Entwicklungsländer Wirtschaftsentwicklung Economic development Marketing Marketing Developing countries Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4014954-7 (DE-588)4075739-0 |
| title | Marketing's role in economic development |
| title_auth | Marketing's role in economic development |
| title_exact_search | Marketing's role in economic development |
| title_full | Marketing's role in economic development Allan C. Reddy and David P. Campbell |
| title_fullStr | Marketing's role in economic development Allan C. Reddy and David P. Campbell |
| title_full_unstemmed | Marketing's role in economic development Allan C. Reddy and David P. Campbell |
| title_short | Marketing's role in economic development |
| title_sort | marketing s role in economic development |
| topic | Economische ontwikkeling gtt Marketing gtt Entwicklungsländer Wirtschaftsentwicklung Economic development Marketing Marketing Developing countries Marketing (DE-588)4037589-4 gnd |
| topic_facet | Economische ontwikkeling Marketing Entwicklungsländer Wirtschaftsentwicklung Economic development Marketing Developing countries Osteuropa |
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