Ethical marketing decisions: the higher road
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Allyn and Bacon
1993
|
| Schlagworte: | |
| Beschreibung: | XIV, 322 S. Ill., graph. Darst. |
| ISBN: | 0205136273 |
Internformat
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Datensatz im Suchindex
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| author | Laczniak, Gene R. Murphy, Patrick E. |
| author_facet | Laczniak, Gene R. Murphy, Patrick E. |
| author_role | aut aut |
| author_sort | Laczniak, Gene R. |
| author_variant | g r l gr grl p e m pe pem |
| building | Verbundindex |
| bvnumber | BV009651432 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)456773900 (DE-599)BVBBV009651432 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009651432 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:38:36Z |
| institution | BVB |
| isbn | 0205136273 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006380999 |
| oclc_num | 456773900 |
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| physical | XIV, 322 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Laczniak, Gene R. Verfasser aut Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy Boston u.a. Allyn and Bacon 1993 XIV, 322 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensethik (DE-588)4202404-3 s DE-604 Murphy, Patrick E. Verfasser aut |
| spellingShingle | Laczniak, Gene R. Murphy, Patrick E. Ethical marketing decisions the higher road Unternehmensethik (DE-588)4202404-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4202404-3 (DE-588)4037589-4 |
| title | Ethical marketing decisions the higher road |
| title_auth | Ethical marketing decisions the higher road |
| title_exact_search | Ethical marketing decisions the higher road |
| title_full | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_fullStr | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_full_unstemmed | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_short | Ethical marketing decisions |
| title_sort | ethical marketing decisions the higher road |
| title_sub | the higher road |
| topic | Unternehmensethik (DE-588)4202404-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Unternehmensethik Marketing |
| work_keys_str_mv | AT laczniakgener ethicalmarketingdecisionsthehigherroad AT murphypatricke ethicalmarketingdecisionsthehigherroad |