Integrated marketing communications:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1994
|
| Subjects: | |
| Physical Description: | XVII, 218 S. Ill., graph. Darst. |
| ISBN: | 0844233633 |
Staff View
MARC
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Record in the Search Index
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| author | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. |
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| id | DE-604.BV009650705 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:38:35Z |
| institution | BVB |
| isbn | 0844233633 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006380446 |
| oclc_num | 441294896 |
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| physical | XVII, 218 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn Lincolnwood, Ill. NTC Business Books 1994 XVII, 218 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kommunikationstechnik (DE-588)4031888-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 s DE-604 Marketing (DE-588)4037589-4 s Kommunikationstechnik (DE-588)4031888-6 s 1\p DE-604 Tannenbaum, Stanley I. Verfasser aut Lauterborn, Robert F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. Integrated marketing communications Kommunikationstechnik (DE-588)4031888-6 gnd Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4031888-6 (DE-588)4037589-4 (DE-588)4140243-1 |
| title | Integrated marketing communications |
| title_auth | Integrated marketing communications |
| title_exact_search | Integrated marketing communications |
| title_full | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_fullStr | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_full_unstemmed | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_short | Integrated marketing communications |
| title_sort | integrated marketing communications |
| topic | Kommunikationstechnik (DE-588)4031888-6 gnd Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Kommunikationstechnik Marketing Marketinginformationssystem |
| work_keys_str_mv | AT schultzdone integratedmarketingcommunications AT tannenbaumstanleyi integratedmarketingcommunications AT lauterbornrobertf integratedmarketingcommunications |