Integrated marketing communications:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1994
|
| Schlagworte: | |
| Beschreibung: | XVII, 218 S. Ill., graph. Darst. |
| ISBN: | 0844233633 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Schultz, Don E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communications |c Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1994 | |
| 300 | |a XVII, 218 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikationstechnik |0 (DE-588)4031888-6 |2 gnd |9 rswk-swf |
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| 689 | 1 | 1 | |a Kommunikationstechnik |0 (DE-588)4031888-6 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Tannenbaum, Stanley I. |e Verfasser |4 aut | |
| 700 | 1 | |a Lauterborn, Robert F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006380446 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804123993053069312 |
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| any_adam_object | |
| author | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. |
| author_facet | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. |
| author_role | aut aut aut |
| author_sort | Schultz, Don E. |
| author_variant | d e s de des s i t si sit r f l rf rfl |
| building | Verbundindex |
| bvnumber | BV009650705 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)441294896 (DE-599)BVBBV009650705 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009650705 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:38:35Z |
| institution | BVB |
| isbn | 0844233633 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006380446 |
| oclc_num | 441294896 |
| open_access_boolean | |
| owner | DE-945 DE-1049 DE-19 DE-BY-UBM |
| owner_facet | DE-945 DE-1049 DE-19 DE-BY-UBM |
| physical | XVII, 218 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn Lincolnwood, Ill. NTC Business Books 1994 XVII, 218 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kommunikationstechnik (DE-588)4031888-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 s DE-604 Marketing (DE-588)4037589-4 s Kommunikationstechnik (DE-588)4031888-6 s 1\p DE-604 Tannenbaum, Stanley I. Verfasser aut Lauterborn, Robert F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. Integrated marketing communications Kommunikationstechnik (DE-588)4031888-6 gnd Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4031888-6 (DE-588)4037589-4 (DE-588)4140243-1 |
| title | Integrated marketing communications |
| title_auth | Integrated marketing communications |
| title_exact_search | Integrated marketing communications |
| title_full | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_fullStr | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_full_unstemmed | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_short | Integrated marketing communications |
| title_sort | integrated marketing communications |
| topic | Kommunikationstechnik (DE-588)4031888-6 gnd Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Kommunikationstechnik Marketing Marketinginformationssystem |
| work_keys_str_mv | AT schultzdone integratedmarketingcommunications AT tannenbaumstanleyi integratedmarketingcommunications AT lauterbornrobertf integratedmarketingcommunications |