Educational marketing: a business approach to school-community relations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham u.a.
Univ. Press of America
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 195 S. |
| ISBN: | 0819191450 0819191469 |
Internformat
MARC
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| 264 | 1 | |a Lanham u.a. |b Univ. Press of America |c 1993 | |
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| 650 | 4 | |a Education |z United States |x Marketing | |
| 650 | 4 | |a Schools |z United States |x Public relations | |
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Datensatz im Suchindex
| _version_ | 1804123973468815360 |
|---|---|
| adam_text | Contents
Preface
Chapter 1 A Need for Educational Marketing 1
Chapter 2 Educational Marketing 13
Chapter 3 Developing Targets for Educational Marketing 55
Chapter 4 The Product 101
Chapter 5 Promotion 119
Chapter 6 Marketing Educational Support Service 137
Chapter 7 Planning and Evaluating the Educational 173
Marketing Effort
Chapter 8 Summary 187
Bibliography 191
Author Biographical Sketch 194
|
| any_adam_object | 1 |
| author | Holcomb, John H. |
| author_facet | Holcomb, John H. |
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| author_sort | Holcomb, John H. |
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| callnumber-first | L - Education |
| callnumber-label | LB2847 |
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| callnumber-subject | LB - Theory and Practice of Education |
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| dewey-full | 370.19/31 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 370 - Education |
| dewey-raw | 370.19/31 |
| dewey-search | 370.19/31 |
| dewey-sort | 3370.19 231 |
| dewey-tens | 370 - Education |
| discipline | Pädagogik |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV009633872 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:38:17Z |
| institution | BVB |
| isbn | 0819191450 0819191469 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006366518 |
| oclc_num | 28180675 |
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| physical | 195 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Univ. Press of America |
| record_format | marc |
| spelling | Holcomb, John H. Verfasser aut Educational marketing a business approach to school-community relations John H. Holcomb Lanham u.a. Univ. Press of America 1993 195 S. txt rdacontent n rdamedia nc rdacarrier Erziehung Community and school United States Education United States Marketing Schools United States Public relations Schule (DE-588)4053474-1 gnd rswk-swf Gemeinde (DE-588)4019956-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA Schule (DE-588)4053474-1 s Gemeinde (DE-588)4019956-3 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006366518&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Holcomb, John H. Educational marketing a business approach to school-community relations Erziehung Community and school United States Education United States Marketing Schools United States Public relations Schule (DE-588)4053474-1 gnd Gemeinde (DE-588)4019956-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4053474-1 (DE-588)4019956-3 (DE-588)4043188-5 |
| title | Educational marketing a business approach to school-community relations |
| title_auth | Educational marketing a business approach to school-community relations |
| title_exact_search | Educational marketing a business approach to school-community relations |
| title_full | Educational marketing a business approach to school-community relations John H. Holcomb |
| title_fullStr | Educational marketing a business approach to school-community relations John H. Holcomb |
| title_full_unstemmed | Educational marketing a business approach to school-community relations John H. Holcomb |
| title_short | Educational marketing |
| title_sort | educational marketing a business approach to school community relations |
| title_sub | a business approach to school-community relations |
| topic | Erziehung Community and school United States Education United States Marketing Schools United States Public relations Schule (DE-588)4053474-1 gnd Gemeinde (DE-588)4019956-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Erziehung Community and school United States Education United States Marketing Schools United States Public relations Schule Gemeinde Öffentlichkeitsarbeit USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006366518&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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