Strategic database marketing: the masterplan for starting and managing a profitable, customer based marketing program
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. u.a.
Probus Publ.
1994
|
| Subjects: | |
| Physical Description: | XI, 352 S. graph. Darst. |
| ISBN: | 1557385513 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009610200 | ||
| 003 | DE-604 | ||
| 005 | 19950124 | ||
| 007 | t | ||
| 008 | 940525s1994 d||| |||| 00||| eng d | ||
| 020 | |a 1557385513 |9 1-55738-551-3 | ||
| 035 | |a (OCoLC)30343442 | ||
| 035 | |a (DE-599)BVBBV009610200 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-703 |a DE-19 |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5415.126 | |
| 082 | 0 | |a 658.800285574 |2 20 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Hughes, Arthur M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic database marketing |b the masterplan for starting and managing a profitable, customer based marketing program |c Arthur M. Hughes |
| 264 | 1 | |a Chicago, Ill. u.a. |b Probus Publ. |c 1994 | |
| 300 | |a XI, 352 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Database marketing |x Planning | |
| 650 | 0 | 7 | |a Datenbank |0 (DE-588)4011119-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | 1 | |a Datenbank |0 (DE-588)4011119-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006352594 | ||
Record in the Search Index
| _version_ | 1804123951403630592 |
|---|---|
| any_adam_object | |
| author | Hughes, Arthur M. |
| author_facet | Hughes, Arthur M. |
| author_role | aut |
| author_sort | Hughes, Arthur M. |
| author_variant | a m h am amh |
| building | Verbundindex |
| bvnumber | BV009610200 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)30343442 (DE-599)BVBBV009610200 |
| dewey-full | 658.800285574 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285574 |
| dewey-search | 658.800285574 |
| dewey-sort | 3658.800285574 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01233nam a2200361 c 4500</leader><controlfield tag="001">BV009610200</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19950124 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">940525s1994 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1557385513</subfield><subfield code="9">1-55738-551-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)30343442</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009610200</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.126</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.800285574</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hughes, Arthur M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic database marketing</subfield><subfield code="b">the masterplan for starting and managing a profitable, customer based marketing program</subfield><subfield code="c">Arthur M. Hughes</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago, Ill. u.a.</subfield><subfield code="b">Probus Publ.</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 352 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Database marketing</subfield><subfield code="x">Planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006352594</subfield></datafield></record></collection> |
| id | DE-604.BV009610200 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:37:56Z |
| institution | BVB |
| isbn | 1557385513 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006352594 |
| oclc_num | 30343442 |
| open_access_boolean | |
| owner | DE-739 DE-703 DE-19 DE-BY-UBM DE-384 DE-188 |
| owner_facet | DE-739 DE-703 DE-19 DE-BY-UBM DE-384 DE-188 |
| physical | XI, 352 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Probus Publ. |
| record_format | marc |
| spelling | Hughes, Arthur M. Verfasser aut Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Arthur M. Hughes Chicago, Ill. u.a. Probus Publ. 1994 XI, 352 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Database marketing Planning Datenbank (DE-588)4011119-2 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Datenbank (DE-588)4011119-2 s DE-604 |
| spellingShingle | Hughes, Arthur M. Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Database marketing Planning Datenbank (DE-588)4011119-2 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4011119-2 (DE-588)4012421-6 |
| title | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program |
| title_auth | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program |
| title_exact_search | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program |
| title_full | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Arthur M. Hughes |
| title_fullStr | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Arthur M. Hughes |
| title_full_unstemmed | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Arthur M. Hughes |
| title_short | Strategic database marketing |
| title_sort | strategic database marketing the masterplan for starting and managing a profitable customer based marketing program |
| title_sub | the masterplan for starting and managing a profitable, customer based marketing program |
| topic | Database marketing Planning Datenbank (DE-588)4011119-2 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Database marketing Planning Datenbank Direktmarketing |
| work_keys_str_mv | AT hughesarthurm strategicdatabasemarketingthemasterplanforstartingandmanagingaprofitablecustomerbasedmarketingprogram |