Strategic database marketing: the masterplan for starting and managing a profitable, customer based marketing program
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill. u.a.
Probus Publ.
1994
|
| Schlagworte: | |
| Beschreibung: | XI, 352 S. graph. Darst. |
| ISBN: | 1557385513 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV009610200 | ||
| 003 | DE-604 | ||
| 005 | 19950124 | ||
| 007 | t | ||
| 008 | 940525s1994 d||| |||| 00||| eng d | ||
| 020 | |a 1557385513 |9 1-55738-551-3 | ||
| 035 | |a (OCoLC)30343442 | ||
| 035 | |a (DE-599)BVBBV009610200 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-703 |a DE-19 |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5415.126 | |
| 082 | 0 | |a 658.800285574 |2 20 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Hughes, Arthur M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic database marketing |b the masterplan for starting and managing a profitable, customer based marketing program |c Arthur M. Hughes |
| 264 | 1 | |a Chicago, Ill. u.a. |b Probus Publ. |c 1994 | |
| 300 | |a XI, 352 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Database marketing |x Planning | |
| 650 | 0 | 7 | |a Datenbank |0 (DE-588)4011119-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Datenbank |0 (DE-588)4011119-2 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-006352594 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hughes, Arthur M. |
| author_facet | Hughes, Arthur M. |
| author_role | aut |
| author_sort | Hughes, Arthur M. |
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| building | Verbundindex |
| bvnumber | BV009610200 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)30343442 (DE-599)BVBBV009610200 |
| dewey-full | 658.800285574 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285574 |
| dewey-search | 658.800285574 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009610200 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:37:56Z |
| institution | BVB |
| isbn | 1557385513 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006352594 |
| oclc_num | 30343442 |
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| physical | XI, 352 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Probus Publ. |
| record_format | marc |
| spelling | Hughes, Arthur M. Verfasser aut Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Arthur M. Hughes Chicago, Ill. u.a. Probus Publ. 1994 XI, 352 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Database marketing Planning Datenbank (DE-588)4011119-2 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Datenbank (DE-588)4011119-2 s DE-604 |
| spellingShingle | Hughes, Arthur M. Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Database marketing Planning Datenbank (DE-588)4011119-2 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4011119-2 (DE-588)4012421-6 |
| title | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program |
| title_auth | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program |
| title_exact_search | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program |
| title_full | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Arthur M. Hughes |
| title_fullStr | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Arthur M. Hughes |
| title_full_unstemmed | Strategic database marketing the masterplan for starting and managing a profitable, customer based marketing program Arthur M. Hughes |
| title_short | Strategic database marketing |
| title_sort | strategic database marketing the masterplan for starting and managing a profitable customer based marketing program |
| title_sub | the masterplan for starting and managing a profitable, customer based marketing program |
| topic | Database marketing Planning Datenbank (DE-588)4011119-2 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Database marketing Planning Datenbank Direktmarketing |
| work_keys_str_mv | AT hughesarthurm strategicdatabasemarketingthemasterplanforstartingandmanagingaprofitablecustomerbasedmarketingprogram |