Hughes, A. M. (1994). Strategic database marketing: The masterplan for starting and managing a profitable, customer based marketing program. Probus Publ.
Chicago-Zitierstil (17. Ausg.)Hughes, Arthur M. Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer Based Marketing Program. Chicago, Ill. u.a: Probus Publ, 1994.
MLA-Zitierstil (9. Ausg.)Hughes, Arthur M. Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer Based Marketing Program. Probus Publ, 1994.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.