Strategic brand management: new approaches to creating and evaluating brand equity
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English French |
| Published: |
New York
Free Press u.a.
1994
|
| Subjects: | |
| Physical Description: | V, 341 S. graph. Darst. |
| ISBN: | 0029170451 |
Staff View
MARC
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Record in the Search Index
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| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
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| id | DE-604.BV009599607 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:37:45Z |
| institution | BVB |
| isbn | 0029170451 |
| language | English French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006344875 |
| oclc_num | 29389852 |
| open_access_boolean | |
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| physical | V, 341 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Free Press u.a. |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer New York Free Press u.a. 1994 V, 341 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products Management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Strategisches Management (DE-588)4124261-0 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël Strategic brand management new approaches to creating and evaluating brand equity Brand name products Management Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037584-5 (DE-588)4124261-0 |
| title | Strategic brand management new approaches to creating and evaluating brand equity |
| title_auth | Strategic brand management new approaches to creating and evaluating brand equity |
| title_exact_search | Strategic brand management new approaches to creating and evaluating brand equity |
| title_full | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_fullStr | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_full_unstemmed | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_short | Strategic brand management |
| title_sort | strategic brand management new approaches to creating and evaluating brand equity |
| title_sub | new approaches to creating and evaluating brand equity |
| topic | Brand name products Management Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Brand name products Management Markenpolitik Markenartikel Strategisches Management |
| work_keys_str_mv | AT kapfererjeannoel strategicbrandmanagementnewapproachestocreatingandevaluatingbrandequity |