Strategic brand management: new approaches to creating and evaluating brand equity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English French |
| Veröffentlicht: |
New York
Free Press u.a.
1994
|
| Schlagworte: | |
| Beschreibung: | V, 341 S. graph. Darst. |
| ISBN: | 0029170451 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009599607 | ||
| 003 | DE-604 | ||
| 005 | 19940518 | ||
| 007 | t | ||
| 008 | 940518s1994 d||| i||| 00||| eng d | ||
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| 035 | |a (DE-599)BVBBV009599607 | ||
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| 100 | 1 | |a Kapferer, Jean-Noël |e Verfasser |0 (DE-588)118001280 |4 aut | |
| 245 | 1 | 0 | |a Strategic brand management |b new approaches to creating and evaluating brand equity |c Jean-Noël Kapferer |
| 264 | 1 | |a New York |b Free Press u.a. |c 1994 | |
| 300 | |a V, 341 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
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| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006344875 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV009599607 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)29389852 (DE-599)BVBBV009599607 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009599607 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:37:45Z |
| institution | BVB |
| isbn | 0029170451 |
| language | English French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006344875 |
| oclc_num | 29389852 |
| open_access_boolean | |
| owner | DE-703 DE-945 DE-Aug4 |
| owner_facet | DE-703 DE-945 DE-Aug4 |
| physical | V, 341 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Free Press u.a. |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer New York Free Press u.a. 1994 V, 341 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products Management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Strategisches Management (DE-588)4124261-0 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël Strategic brand management new approaches to creating and evaluating brand equity Brand name products Management Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037584-5 (DE-588)4124261-0 |
| title | Strategic brand management new approaches to creating and evaluating brand equity |
| title_auth | Strategic brand management new approaches to creating and evaluating brand equity |
| title_exact_search | Strategic brand management new approaches to creating and evaluating brand equity |
| title_full | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_fullStr | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_full_unstemmed | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_short | Strategic brand management |
| title_sort | strategic brand management new approaches to creating and evaluating brand equity |
| title_sub | new approaches to creating and evaluating brand equity |
| topic | Brand name products Management Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Brand name products Management Markenpolitik Markenartikel Strategisches Management |
| work_keys_str_mv | AT kapfererjeannoel strategicbrandmanagementnewapproachestocreatingandevaluatingbrandequity |