Greener marketing: a responsible approach to business
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Sheffield
Greenleaf Publ.
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 403 S. graph. Darst. |
| ISBN: | 1874719004 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgements 9
Foreword
Sir Anthony Cleaver, Chairman, IBM (UK) Ltd 11
Introduction
Martin Charter, Director, KPH Marketing 13
Part I: The Strategic Implications of Greener Marketing
Chapter 1
ENVIRONMENTAL ISSUES AS THEY AFFECT BUSINESS 35
Nigel Fisher, Project Manager, Bioscan (UK) Ltd
Chapter 2
EMERGING CONCEPTS IN A GREENER WORLD 55
Martin Charter, Director, KPH Marketing
Chapter 3
STRATEGIC ISSUES 95
Walter Wehrmeyer, Research Fellow, The Durrell Institute,
University of Kent, Canterbury
Chapter 4
THE CORPORATE RESPONSE 111
Peter James, Ashbridge Management Research Group
Part II: The Practical Implications of Greener Marketing
Chapter 5
GREENER MARKETING STRATEGY 141
Martin Charter, Director, KPH Marketing
6
Chapter 6
GREENER PRODUCTS 169
Ian Blair, Environmental Affairs Manager, AEG (UK) Ltd
Chapter 7
GREENER PACKAGING 185
Anne Chick, Principal Consultant, The Anne Chick
Green Design Consultancy
Chapter 8
GREENER LOGISTICS 201
Ian Jolly, Institute of Logistics and Distribution Management
and BRS Ltd
Martin Charter, Director, KPH Marketing
Chapter 9
GREENER PRICING 225
Jan Bebhington and Professor Rob Gray, University of Dundee
Chapter 10
GREENER COMMUNICATIONS 241
Rita Clifton and Nicky Buss, The Green Unit,
Saatchi Saatchi Advertising
Chapter 11
GREENER PEOPLE 255
Martin Charter, Director, KPH Marketing
Part III: Case Histories
Introduction 287
STRATEGIC ISSUES
Pressure Group Perspective: Friends of the Earth 289
Evaluating Green Performance: The Merlin Research Unit 293
CORPORATE RESPONSE
Opportunity from Threat: ICI 299
Greener Retail and Supplier Audits: B Q 303
A Canadian Retailer s Perspective: Loblaw Companies Ltd 307
Environmental Policy Development and Implementation:
Exel Logistics 311
7
GREENER MARKETING STRATEGY
Open Communications: British Gas and McDonald s 319
Balancing Ecology and Economics: Countrywide Holidays 325
Trading for a Fairer World: Traidcraft 329
GREENER PRODUCTS
A Niche in Re manufacturing: Onyx Associates Ltd 337
Supporting Sustainable Development Issan Mori 341
Developing Greener Substitutes:
Dawes Environmental Coatings 345
The Importance of Research: Natural Fact 349
GREENER PACKAGING
Greener Packaging Policy: Gateway 353
GREENER LOGISTICS
Integrating Environmental Policy: The Lane Group 359
GREENER PRICING
Socially Responsible Profits: The Ethical Investors Group 363
GREENER COMMUNICATIONS
Involving the Stakeholders:
Hampshire County Council and Sutton Borough Council 367
Eco Sponsorship: The Green Business Service 373
GREENER PEOPLE
Promoting Organisational Change: British Telecom 377
The Importance of Internal Marketing:
Pilkington Glass Ltd 381
Further Reading 385
Useful Addresses 387
Index 391
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| spelling | Greener marketing a responsible approach to business ed. by Martin Charter Sheffield Greenleaf Publ. 1992 403 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing vert ram Green marketing Marketing (DE-588)4037589-4 gnd rswk-swf Umweltschutz (DE-588)4061644-7 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Großbritannien (DE-588)4022153-2 g Marketing (DE-588)4037589-4 s Umweltschutz (DE-588)4061644-7 s DE-604 Charter, Martin Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006340154&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Greener marketing a responsible approach to business |
| title_auth | Greener marketing a responsible approach to business |
| title_exact_search | Greener marketing a responsible approach to business |
| title_full | Greener marketing a responsible approach to business ed. by Martin Charter |
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