Airline strategies: deregulation of the European airline industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Helsinki
School of Economics
1993
|
| Schriftenreihe: | Helsingin Kauppakorkeakoulu: Helsingin Kauppakorkeakoulun julkaisuja / B
136 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Zugl.: Helsinki, School of Economics and Business Administration, Dipl.-Arbeit |
| Beschreibung: | VI, 213 S. graph. Darst. |
| ISBN: | 9517024940 |
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| adam_text | ii Strategies of Airlines in the Deregulated
CONTENTS
Acknowledgements i
Contents ü
List of figures iv
List of tables v
1 INTRODUCTION 1
1.1 Background to the study 1
1.2 Special features of airline industry 3
1.3 Past research 5
1.4 Research problem, objectives, limitations 19
1.4.1 Research problem *9
1.4.2 Research objectives 20
1.4.3 Limitations of the study 21
1.5 Research approach and methods 21
2 THEORETICAL FRAMEWORK OF THE STUDY 23
2.1 Changes in competitive environment 23
2.1.1 Deregulation of industry 24
2.1.2 Internationalization and international competition . . 26
2.2 Competitive strategy 34
2.2.1 Strategie planning 42
2.2.2 Competitive advantages
2.2.3 Strategie groups
2.3 Assessment of Strategie position and options °4
3 AIRLINE INDUSTRY 68
3.1 Structure of the industry
3.2 Economics of the industry 7°
3.3 Regulation of the industry 108
3.3.1 Model of industry behaviour under economic regu
lation 116
3.3.2 Arguments for and against deregulation 121
3.4 Deregulation of the airline industry in the U.S.A 123
4 COMPETITION AND STRATEGIES IN THE EUROPEAN
AIRLINE INDUSTRY 137
4.1 Competitive variables of airlines 13
4.1.1 Cost structure 14°
4.1.2 Differentiation 141
4.1.3 Route networks 143
4.2 Competitive field in Europe ^
European Competitive Environment Hi
4.3 Competition in regulated environment 150
4.4 Competition in deregulated environment 152
4.5 Strategies of European airlines 159
4.5.1 Strategic groups in Europe 183
4.5.2 Strategic position of major European airlines 185
4.6 Global dimensions of competition 191
5 SUMMARY 197
5.1 Findings and conclusions 197
5.2 Implications 199
5.3 Suggestions for further research 200
References 202
Appendices 211
iv Strategies of Airlines in the Deregulated
LIST OF FIGURES
2.1 Frame of reference of the study 33
2.2 Phases of strategic planning 43
2.3 Corporate strategy formulation process 46
2.4 Environmental forecasting and appraisal framework 48
2.5 Ansoff s product/mission matrix 50
2.6 Simplified BCG portfolio matrix 50
2.7 General Electric McKinsey matrix 51
2.8 Illustrative strategic map 63
3.1 Fully connected network 80
3.2 Sequentally connected network 81
3.3 Hub and spoke network 83
3.4 Impact of sector distance on direct operating unit costs .... 103
3.5 U.S. airline industry profitability 1972 83 132
4.1 Strategic options for European airlines 165
4.2 Strategic groups of major European scheduled carriers 185
4.3 Plotting of fleet size and network coverage 187
4.4 Plotting of route length and network coverage 187
4.5 Comparison of airline productivity and efficiency 188
4.6 Competitive position of airlines in tourist travel markets ... 188
4.7 Competitive position of airlines in business travel markets . 189
4.8 Strategic guidelines for airlines in different positions 189
European Competitive Environment v
LIST OF TABLES
2.1 Sources of mobility barriers 62
3.1 Air transport industry employment in Western Europe .... 70
3.2 The world s top 20 airlines 74
3.3 Structure of airline costs 101
3.4 Aircraft operating costs in the U.S.A 104
3.5 Share of personnel costs of the total costs in some airlines . . 105
3.6 Rank ordering of airlines by unit costs 107
3.7 Airline costs for serving 200 mile markets in 1981 130
4.1 Comparison of European countries and airlines 148
4.2 Comparison of major European scheduled airlines in 1991 . . 149
4.3 Comparison of mid sized European scheduled airlines in 1991 150
4.4 Strategic guidelines for different base strategies 166
4.5 SAS result improvement per alliance in 1991 169
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| id | DE-604.BV009567621 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:37:14Z |
| institution | BVB |
| isbn | 9517024940 |
| language | Undetermined |
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| spelling | Seristö, Hannu Verfasser aut Airline strategies deregulation of the European airline industry Hannu Seristö Helsinki School of Economics 1993 VI, 213 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Helsingin Kauppakorkeakoulu: Helsingin Kauppakorkeakoulun julkaisuja / B 136 Zugl.: Helsinki, School of Economics and Business Administration, Dipl.-Arbeit Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Luftverkehrsgesellschaft (DE-588)4036559-1 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Europa (DE-588)4015701-5 g Wettbewerbsstrategie (DE-588)4200234-5 s Luftverkehrsgesellschaft (DE-588)4036559-1 s DE-604 B Helsingin Kauppakorkeakoulu: Helsingin Kauppakorkeakoulun julkaisuja 136 (DE-604)BV009567443 136 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006320787&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Seristö, Hannu Airline strategies deregulation of the European airline industry Wettbewerbsstrategie (DE-588)4200234-5 gnd Luftverkehrsgesellschaft (DE-588)4036559-1 gnd |
| subject_GND | (DE-588)4200234-5 (DE-588)4036559-1 (DE-588)4015701-5 (DE-588)4113937-9 |
| title | Airline strategies deregulation of the European airline industry |
| title_auth | Airline strategies deregulation of the European airline industry |
| title_exact_search | Airline strategies deregulation of the European airline industry |
| title_full | Airline strategies deregulation of the European airline industry Hannu Seristö |
| title_fullStr | Airline strategies deregulation of the European airline industry Hannu Seristö |
| title_full_unstemmed | Airline strategies deregulation of the European airline industry Hannu Seristö |
| title_short | Airline strategies |
| title_sort | airline strategies deregulation of the european airline industry |
| title_sub | deregulation of the European airline industry |
| topic | Wettbewerbsstrategie (DE-588)4200234-5 gnd Luftverkehrsgesellschaft (DE-588)4036559-1 gnd |
| topic_facet | Wettbewerbsstrategie Luftverkehrsgesellschaft Europa Hochschulschrift |
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