Marketing the city: the role of flagship developments in urban regeneration
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Spon
1994
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 289 S. Ill., graph. Darst. |
| ISBN: | 0419186107 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents
Preface xiii
Acknowledgements xvii
Black and white plates appear between pages 110 and 111
1 City visions and flagship developments 1
11.1 Visions for the city 1
1.2 Marketing the city 2
1.3 Marketing and flagship developments 3
1.4 Definition 4
1.5 Origins 5
1.6 Hypothesis 6
1.7 Cultural context 6
1.8 Outline 8
2 Context for urban policy and marketing the city 11
2.1 Background 11
2.2 Impact 12
2.3 Marketing 12
2.4 Process 16
2.5 Implications 17
2.6 Flagship developments 19
3 Research approach 21
3.1 Definition 21
3.2 Method of evaluation 22
3.3 Project classification 24
4 Marketing framework 27
4.1 Marketing 27
4.2 Flagships and marketing 28
4.3 Market strategy 29
4.4 Market position 30
4.4.1 Routinized culture 30
4.4.2 Service culture 31
X CONTENTS
4.4.3 Innovative culture 31
4.4.4 Culture and geographical orientation 32
4.5 Marketing matrix 33
4.6 Segmenting market positions 35
4.7 Sales targets 41
4.8 Beyond the immediate market horizon 42
4.9 Applying the marketing framework 43
5 Project management 45
5.1 Policy analysis 45
5.2 Principal elements 46
5.3 Market positions 47
5.4 Resources, skills and support 48
5.4.1 Routinized culture 48
5.4.2 Service culture 58
5.4.3 Innovative culture 69
6 Project impact 81
6.1 Introduction 81
6.2 Shifting aims for urban regeneration 81
6.3 Reaching the disadvantaged 83
6.4 Market share and the disadvantaged 84
6.5 The impact of recession 89
6.6 Project initiators, impact and governance 89
6.7 Integration and segregation 90
7 Case studies 93
7.1 Introduction 93
7.2 Case study selection 94
8 The Watershed Complex 101
8.1 Introduction 101
8.2 Economic background 101
8.3 City policy 103
8.4 The conditions 103
8.5 The parties 104
8.6 Market position 106
8.7 Policy formulation HO
8.8 Project implementation 115
8.9 Policy and project evaluation 117
8.10 Project impact 120
8.11 Summary 124
9 The International Convention Centre 127
9.1 Introduction 127
9.2 Economic background 128
9.3 City policy 129
CONTENTS xi
9.4 The parties 129
9.5 Market position 131
9.6 Policy formulation 134
9.7 Project implementation 141
9.8 Policy and project evaluation 147
9.9 Project impact 155
9.10 Summary 161
10 The Hyatt Regency Hotel 163
10.1 Introduction 163
10.2 Market position 164
10.3 Policy formulation 164
10.4 Project implementation 166
10.5 Policy and project evaluation 170
10.6 Project impact 172
10.7 Summary 173
11 Brindley Place and the National Indoor Arena 175
11.1 Introduction 175
11.2 City policy 176
11.3 Market position 176
11.4 Policy formulation 177
11.5 NIA implementation 178
11.6 NIA evaluation 180
11.7 NIA impact 184
11.8 Brindley Place implementation 185
11.9 Brindley Place policy and project evaluation 190
11.10 Brindley Place impact 192
11.11 Summary 193
12 Theatre Village 195
12.1 Introduction 195
12.2 Economic background 196
12.3 City policy and conditions 196
12.4 The parties 198
12.5 Market position 199
12.6 Policy formulation 200
12.7 Project implementation 205
12.8 Policy and project evaluation 209
12.9 Project impact 211
12.10 Summary 214
13 Byker Wall 217
13.1 Introduction 217
13.2 Background and City policy 218
13.3 The parties 219
xii CONTENTS
13.4 Market position 220
13.5 Policy formulation 220
13.6 Project implementation 222
13.7 Policy and project evaluation 226
13.8 Project impact 233
13.9 Summary 235
14 Implications of flagships for urban regeneration and marketing 237
^14.1 Introduction 237
14.2 Case study findings 237
14.3 Impact of flagships on urban form 240
14.4 Impact of flagships on areas 245
14.5 Role of flagships in the economy 254
15 Future development and city visions 259
15.1 Lessons of flagship developments 259
15.2 Implications for marketing and managing the city 260
15.3 Trends in policy and practice 263
15.4 Urban regeneration and city visions 265
Notes 267
References 271
Author index 278
Subject index 281
|
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| indexdate | 2024-07-09T17:36:38Z |
| institution | BVB |
| isbn | 0419186107 |
| language | English |
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| physical | XV, 289 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Spon |
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| spelling | Smyth, Hedley Verfasser aut Marketing the city the role of flagship developments in urban regeneration Hedley Smyth 1. ed. London u.a. Spon 1994 XV, 289 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Citymarketing gtt Stadsvernieuwing gtt Urban renewal England Stadtsanierung (DE-588)4056769-2 gnd rswk-swf Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Stadtsanierung (DE-588)4056769-2 s Stadtmarketing (DE-588)4330651-2 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006294944&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Smyth, Hedley Marketing the city the role of flagship developments in urban regeneration Citymarketing gtt Stadsvernieuwing gtt Urban renewal England Stadtsanierung (DE-588)4056769-2 gnd Stadtmarketing (DE-588)4330651-2 gnd |
| subject_GND | (DE-588)4056769-2 (DE-588)4330651-2 (DE-588)4022153-2 |
| title | Marketing the city the role of flagship developments in urban regeneration |
| title_auth | Marketing the city the role of flagship developments in urban regeneration |
| title_exact_search | Marketing the city the role of flagship developments in urban regeneration |
| title_full | Marketing the city the role of flagship developments in urban regeneration Hedley Smyth |
| title_fullStr | Marketing the city the role of flagship developments in urban regeneration Hedley Smyth |
| title_full_unstemmed | Marketing the city the role of flagship developments in urban regeneration Hedley Smyth |
| title_short | Marketing the city |
| title_sort | marketing the city the role of flagship developments in urban regeneration |
| title_sub | the role of flagship developments in urban regeneration |
| topic | Citymarketing gtt Stadsvernieuwing gtt Urban renewal England Stadtsanierung (DE-588)4056769-2 gnd Stadtmarketing (DE-588)4330651-2 gnd |
| topic_facet | Citymarketing Stadsvernieuwing Urban renewal England Stadtsanierung Stadtmarketing Großbritannien |
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