Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind?: Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
1983
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IV, 187 S. graph. Darst. |
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Datensatz im Suchindex
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| adam_text | SEMINAR ON INFORMATION FOR DECISION MAKING IN THE PHARMACEUTICAL
INDUSTRY IS PHARMACEUTICAL ARKETING RESEARCH IN DANGER OF BEING LEFT
BEHIND? UNIVERSITATS- BIBLIOTHEK BERLIN (FED. REP. OF GERMANY) 23RD-26TH
FEBRUARY 1983 )C TABLE OF CONTENTS PROGRAMME COMMITTEE * * * I V SESSION
I INFORMATION FOR DECISION MAKING - SETTING THE SCENE MARSHA H. FANUCCI,
ARTHUR D. LITTLE, INC., CAMBRIDGE, UNITED STATES OF AMERICA THE
CHANGING INFORMATION REQUIREMENTS FOR SUCCESSFUL STRATEGIC PLANNING IN
THE PHARMACEUTICAL INDUSTRY ... 1 SESSION II INFORMATION SYSTEMS IN
ACTION KARL VENKER, DATA-STAR, TAUBERISCHOFSHEIM-HOCHHAUSEN, FED. REP.
OF GERMANY DATABASE SYSTEM AND ITS USE FOR THE PHARMACEUTICAL INDUSTRY
LL MARK KATZ, QUANTIME LTD., LONDON DAVID MURRAY, PRODUCE STUDIES LTD.,
NEWBURY, UNITED KINGDOM WHAT S HAPPENING OUT THERE? 15 BRIAN KEEDWELL,
INTEGRATED MARKETING CORPORATION, RICHARD STARR, CONSULTANT, ROCKVILLE,
UNITED STATES OF AMERICA A MARKETING INFORMATION AND COMMUNICATION
SYSTEM: RESULTS AND CONSEQUENCES 27 FRANK H. COLLINS, SOCIAL SURVEYS
(GALLUP POLL) LTD., LONDON, GEOFFREY C. BROOK, CIBA-GEIGY PLC,
(PHARMACEUTICAL DIVISION) HORSHAM, UNITED KINGDOM ]^ COST EFFECTIVE
ADVERTISING - THE WAY FORWARD 47 J.C. NEWELL, IMS INTERNATIONAL,
LONDON, UNITED KINGDOM APPLICATION OF DATABASE TECHNOLOGY TO
ENVIRONMENTAL DATA 71 SESSION III IMPROVING THE MARKET RESEARCH
CONTRIBUTION PHILIP BARNARD, RBL MEDICAL RESEARCH LTD., LONDON, UNITED
KINGDOM A THE PATIENT S INPUT 93 DAVID HOLMES, TAYLOR NELSON MEDICAL,
EPSOM, UNITED KINGDOM . IMPORTANCE OF TREND RESEARCH IN THE MARKETING
BRANCH } OF THE PHARMACEUTICAL INDUSTRY ILL III RUDOLF SOMMER,
BASISRESEARCH GMBH, DIISSELDORF, FED. REP. OF GERMANY ^ IMPORTANCE OF
TREND RESEARCH IN THE MARKETING BRANCH OF THE PHARMACEUTICAL INDUSTRY
.-. 125 LOTHAR W. SCHIRP, GOS (GESELLSCHAFT FUR ORGANISATIONS- BERATUNG
UND SYSTEMENTWICKLUNG) MBH, AACHEN, FED. REP. OF GERMANY !{ FORECASTS
IN PHARMACEUTICAL PRODUCT-GROUPS 139 JANET GRANT, CIBA-GEIGY AG, BASEL,
SWITZERLAND COMPETITOR INFORMATION SYSTEMS IN A MULTI-NATIONAL COMPANY
155 DENNIS A. CALVANESE, IMS INTERNATIONAL, LONDON, UNITED KINGDOM THE
IMPACT OF NEW TECHNOLOGIES ON THE PHARMACEUTICAL MARKETING RESEARCHER
173 COLIN N. MAITLAND, EYESCAN, LONDON, UNITED KINGDOM K ME TOO AND US
- RESEARCH IN PARITY PRODUCT MARKETING 181 PROGRAMME COMMITTEE ALAN
ROBINSON ICI PHARMACEUTICALS LTD., CONVENOR MACCLESFIELD, UNITED KINGDOM
LUDOLF ELTERMANN BAYER AG, LEVERKUSEN, FED. REP. OF GERMANY VIVIANNE
TROUPP CIBA-GEIGY AG, BASEL, SWITZERLAND IV
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| indexdate | 2024-07-09T17:36:38Z |
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| spelling | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? (Berlin, West, 1983) Verfasser (DE-588)16134962-6 aut Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 ESOMAR Amsterdam 1983 IV, 187 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung Drugs Marketing Congresses Pharmaceutical industry Data processing Congresses Pharmaceutical industry Research Congresses Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1983 Berlin West gnd-content Pharmazeutische Industrie (DE-588)4045696-1 s Marketing (DE-588)4037589-4 s DE-604 European Society for Opinion and Marketing Research Sonstige (DE-588)1256-7 oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006294815&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 Datenverarbeitung Drugs Marketing Congresses Pharmaceutical industry Data processing Congresses Pharmaceutical industry Research Congresses Pharmazeutische Industrie (DE-588)4045696-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4045696-1 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 |
| title_auth | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 |
| title_exact_search | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 |
| title_full | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 ESOMAR |
| title_fullStr | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 ESOMAR |
| title_full_unstemmed | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 ESOMAR |
| title_short | Seminar on Information for Decision Making in the Pharmaceutical Industry: Is Pharmaceutical Marketing Research in Danger of Being left behind? |
| title_sort | seminar on information for decision making in the pharmaceutical industry is pharmaceutical marketing research in danger of being left behind berlin fed rep of germany 23rd 26th february 1983 |
| title_sub | Berlin (Fed. Rep. of Germany), 23rd - 26th February 1983 |
| topic | Datenverarbeitung Drugs Marketing Congresses Pharmaceutical industry Data processing Congresses Pharmaceutical industry Research Congresses Pharmazeutische Industrie (DE-588)4045696-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Datenverarbeitung Drugs Marketing Congresses Pharmaceutical industry Data processing Congresses Pharmaceutical industry Research Congresses Pharmazeutische Industrie Marketing Konferenzschrift 1983 Berlin West |
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