Television and sponsorship:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Butterworth-Heinemann
1993
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Bibliogr. S. 199 - 204 |
| Beschreibung: | IX, 211 S. graph. Darst. |
| ISBN: | 0240513568 |
Internformat
MARC
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| 650 | 4 | |a Parrainage publicitaire | |
| 650 | 4 | |a Publicité télévisée | |
| 650 | 7 | |a Sponsoring |2 gtt | |
| 650 | 7 | |a Televisie |2 gtt | |
| 650 | 4 | |a Télévision | |
| 650 | 4 | |a Corporate sponsorship | |
| 650 | 4 | |a Television advertising | |
| 650 | 4 | |a Television broadcasting | |
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Datensatz im Suchindex
| _version_ | 1804123860692369408 |
|---|---|
| adam_text | TELEVISION AND SPONSORSHIP BIANCA FORD AND JAMES FORD 0 CONTENTS PREFACE
1 INTRODUCTION PART ONE LEARNING FROM THE PAST: THE EVOLUTION OF
TELEVISION SPONSORSHIP 2 THE HOLLYWOOD STUDIOS 3 FROM RADIO TO
TELEVISION IN THE USA 4 THE THREE AMERICAN NETWORKS 5 PUBLIC SERVICE
BROADCASTING IN THE USA 6 THE BBC AND THE MARKET-PLACE 7 SPORTING AND
CULTURAL EVENTS 8 BARTER AND SYNDICATION PART TWO MANAGING THE PRESENT:
TELEVISION AND SPONSORSHIP IN THE NINETIES 9 MANAGING IN THE AGE OF
INFORMATION 10 PUBLIC AND PRIVATE TELEVISION IN EUROPE 11 CABLE,
SATELLITE AND NEW TECHNOLOGY 12 BROADCASTER AND ADVERTISER IN EUROPE 13
FROM AUDIENCES TO VIEWERS 14 THE SPONSOR S ROLE 15 THE BROADCASTER S
ROLE 16 THE PRODUCER S ROLE PART THREE INVESTING IN THE FUTURE: THE ROLE
OF SPONSORSHIP IN A POST-CONSUMER 17 A MAP OF THE FUTURE 18 GENUINE
CONTRIBUTION OR TROJAN HORSE? 19 NEVER MIND THE WIDTH - FEEL THE QUALITY
CONTENTS 20 CHANGING PERCEPTIONS 21 THE CORPORATE EMPEROR S NEW CLOTHES
22 CONCLUSION 157 162 165 APPENDIX A APPENDIX * APPENDIX * APPENDIX D
BIBLIOGRAPHY INDEX EXTRACTS FROM EUROPEAN COMMUNITY DIRECTIVE ON
TELEVISION BROADCASTING 170 EXTRACTS FROM COUNCIL OF EUROPE CONVENTION
ON TRANSFRONTIER TELEVISION 180 EC AND EUROPEAN REGULATORY ORGANIZATIONS
189 NATIONAL REGULATORY ORGANIZATIONS 191 199 205 VI
|
| any_adam_object | 1 |
| author | Ford, Bianca Ford, James |
| author_facet | Ford, Bianca Ford, James |
| author_role | aut aut |
| author_sort | Ford, Bianca |
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| building | Verbundindex |
| bvnumber | BV009523772 |
| callnumber-first | H - Social Science |
| callnumber-label | HE8700 |
| callnumber-raw | HE8700.6 |
| callnumber-search | HE8700.6 |
| callnumber-sort | HE 48700.6 |
| callnumber-subject | HE - Transportation and Communications |
| ctrlnum | (OCoLC)28339656 (DE-599)BVBBV009523772 |
| dewey-full | 384.55 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.55 |
| dewey-search | 384.55 |
| dewey-sort | 3384.55 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV009523772 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:36:29Z |
| institution | BVB |
| isbn | 0240513568 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006288700 |
| oclc_num | 28339656 |
| open_access_boolean | |
| owner | DE-12 DE-M472 DE-188 |
| owner_facet | DE-12 DE-M472 DE-188 |
| physical | IX, 211 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Butterworth-Heinemann |
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| spelling | Ford, Bianca Verfasser aut Television and sponsorship Bianca Ford and James Ford 1. publ. Oxford u.a. Butterworth-Heinemann 1993 IX, 211 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bibliogr. S. 199 - 204 Parrainage publicitaire Publicité télévisée Sponsoring gtt Televisie gtt Télévision Corporate sponsorship Television advertising Television broadcasting Fernsehen (DE-588)4016825-6 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf Fernsehen (DE-588)4016825-6 s Sponsoring (DE-588)4207431-9 s DE-604 Ford, James Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006288700&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ford, Bianca Ford, James Television and sponsorship Parrainage publicitaire Publicité télévisée Sponsoring gtt Televisie gtt Télévision Corporate sponsorship Television advertising Television broadcasting Fernsehen (DE-588)4016825-6 gnd Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4016825-6 (DE-588)4207431-9 |
| title | Television and sponsorship |
| title_auth | Television and sponsorship |
| title_exact_search | Television and sponsorship |
| title_full | Television and sponsorship Bianca Ford and James Ford |
| title_fullStr | Television and sponsorship Bianca Ford and James Ford |
| title_full_unstemmed | Television and sponsorship Bianca Ford and James Ford |
| title_short | Television and sponsorship |
| title_sort | television and sponsorship |
| topic | Parrainage publicitaire Publicité télévisée Sponsoring gtt Televisie gtt Télévision Corporate sponsorship Television advertising Television broadcasting Fernsehen (DE-588)4016825-6 gnd Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | Parrainage publicitaire Publicité télévisée Sponsoring Televisie Télévision Corporate sponsorship Television advertising Television broadcasting Fernsehen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006288700&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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