Global television and the politics of the Seoul Olympics:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boulder u.a.
Westview Press
1993
|
| Schriftenreihe: | Politics in Asia and the Pacific
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 281 S. graph. Darst. |
| ISBN: | 0813316936 |
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Datensatz im Suchindex
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| adam_text | Contents
List of Tables and Figures xi
Foreword xiii
Preface xv
Acknowledgments xix
1 The Seoul Olympics as a Critical Case Study 1
The Scope of Seoul as a Media Event, 5
Olympic Communication in a Global Television Era, 8
The Olympics and Change Within Korea, 17
The Olympics and Korea s International Relations, 23
Seoul in the Olympic Movement and the Olympic
Movement in Seoul, 25
Notes, 28
2 Constructing the Global Television Spectacle:
A Theoretical Framework 33
The Study of Sport and Politics, 34
Sport and Nation, 34
Sport and International Relations, 37
Transnationalism, 38
Sport and the Moral Order, 40
The Media and International Politics, 41
Early Concern with Media Images and
Foreign Policy, 42
Conceptual Issues in the Media Foreign
Policy Relationship, 44
vii
Contents
Understanding the Seoul Olympics as Communication,
Television, and Control, 46
The Olympics as a Communication Event
and Process, 47
The Characteristics of Global Television, 52
Levels of Political Communication and Control, 56
Notes, 61
3 The Politics of Broadcast Rights, Production,
and Media Priorities 65
The Increase in Television Rights Revenues, 66
Television Rights as a Proportion of the
Olympic Budget, 67
The Dominance of the United States, 69
Negotiation and Distribution of Rights
Revenues, 72
Negotiating the Rights for Seoul, 74
New Technologies and Future Rights Fees, 81
What Rights Confer: Control and Access, 82
Rightsholding Versus Non Rightsholding
Broadcasters, 82
The Issue of News Access, 85
Third World Access, 86
Print Versus Broadcast Media, 87
The Negotiation of the Olympic Telecast, 87
Notes, 92
4 The Introduction of Commercial Sponsorship
on a Global Scale 95
Origins and Understandings of Commercial
Sponsorship, 96
Defining Commercial Sponsorship, 97
Sponsorship in the Olympic Movement, 98
Commercial Involvement in the Seoul Olympics, 100
Types of Sponsorship, 101
The Implementation of Sponsorship in the
Seoul Olympics, 103
Sponsorship and the Visibility of Olympic Symbols, 104
Other Commercial Activities, 107
Sponsorship as a Communication Process, 109
Sponsorship as a Perfect Marriage, 110
Contents jx
The Experience of Visa International, 110
Critical Perspectives, 112
Global Television and World Brands, 113
Sponsorship and Message Control, 115
Notes, 119
5 Korea Enters the Information Age: The Olympics
and Telecommunications 123
The Development of Korea s Telecommunications
Infrastructure, 124
The Asian Games as Dress Rehearsal, 127
The Olympic Broadcast Infrastructure, 128
Venues and Commentary Positions, 130
The International Broadcast Center, 132
Information and Results Systems, 134
Telecommunications Circuits, 138
The Burgeoning Olympic Spectacle: Questions
of Size and Control, 141
The Olympics and Korea s Information Society, 143
Notes, 145
6 The 1988 Olympics and the Transformation of Korea 149
Introduction, 149
The Olympics and National Development, 150
Public Campaigns to Prepare for the Games, 152
Development and Popularization of Sport, 156
The Olympics and the Politics of Military
Dictatorship, 159
The June 29 Declaration, 160
Televised Hearings on the Fifth Republic
and Kwangju, 162
The Public Response, 163
Notes, 168
7 Toward One World, Beyond All Barriers : Olympic
Diplomacy and Korea s New International Relations 171
Introduction, 171
The Seoul Olympics and Nordpolitik, 172
The Soviet Union, 172
China, 175
Other Socialist Nations, 176
Contents
The Negotiations with North Korea, 178
Korean U.S. Relations, 182
The Future of Olympic Television in Asia, 184
Notes, 186
8 National Images in Telecasts from Seoul 189
Major Categories of Olympic Television Content, 192
Sports, 192
Torch Relay, 193
Ceremonies, 193
Cultural Features, 195
News and Public Affairs, 195
Commercials, 196
The Existing Story Line and the Re creation
of News, 197
Coverage Surrounding the Olympics as an Event, 203
The Opening Ceremony Telecast, 207
Korea Throughout NBC s Olympic Telecast, 213
The Boxing Incident: News Events and
International Relations in a Television Era, 215
The Ben Johnson Incident, 227
Image Effects in Other Nations, 228
Notes, 232
9 Toward a Media Theoretic Understanding of
Political Communication 237
The Olympics as Communication Event
Versus Process, 238
The Olympic Movement as Transnational Actor, 239
Korea in the Global Communications Revolution, 242
Olympic Television and Korea s Political
Transformation, 243
Media and Foreign Policy: Seoul and Image
Politics, 245
Notes, 248
Appendix A: Korea Segments in the NBC Telecast
of the Seoul Olympics and Their Main Themes 249
Appendix B: Transcript of NBC s Televised Interview
on the Topic of Anti Americanism and NBC s Reporting 255
About the Book and Authors 261
Index 263
Tables and Figures
Tables
1.1 Cumulative television audiences by region
for the 1988 Olympic Games 7
1.2 Worldwide audiences for selected television events 12
1.3 Consumer association of terms with the Olympic Games 16
2.1 Communication dimensions of Olympic television 50
3.1 U.S. network payments for Olympic television rights 69
Figures
1.1 Intelsat occasional use video, channel hours 10
1.2 U.S. television rights for the
Summer Olympics, 1960 1992 15
1.3 Seoul Olympic emblem 18
1.4 Seoul Olympic mascot, Hodori 19
3.1 Olympic Organizing Committee revenues 68
3.2 Proportion of worldwide TV rights fees
and accredited foreign personnel by
broadcast organization 83
5.1 Simplified flow diagram of the Seoul
Olympic broadcasting network 131
5.2 Television equipment in Seoul (1988) versus
Los Angeles (1984) 142
5.3 Korea s export of textiles versus
electronics, 1985 1991 145
8.1 New York Times stories on Korea, 1980 1991 199
8.2 Time structure of opening ceremony telecasts 208
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| spelling | Larson, James F. Verfasser aut Global television and the politics of the Seoul Olympics James F. Larsen ; Heung-Soo Park Boulder u.a. Westview Press 1993 XXI, 281 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Politics in Asia and the Pacific Jeux olympiques - 21 - 1988 - Séoul ram Olympic Games - (24th : - 1988 : - Seoul, Korea) Olympic Games (24th : 1988 : Seoul, Korea) Olympische Spiele 24 1988 Seoul (DE-588)2104662-1 gnd rswk-swf Berichtgeving gtt Olympische Spelen gtt Politieke aspecten gtt Politique sportive - Corée (République) ram Televisie gtt Télévision et politique - Corée (République) ram Télévision et sports - Corée (République) ram Außenpolitik Politik Sports and state Korea (South) Television and politics Korea (South) Television and sports Korea (South) Sportpolitik (DE-588)4138494-5 gnd rswk-swf Live-Sendung (DE-588)4167978-7 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Corée (République) - Relations extérieures ram Korea (South) Foreign relations Südkorea (DE-588)4078029-6 gnd rswk-swf Olympische Spiele 24 1988 Seoul (DE-588)2104662-1 f Live-Sendung (DE-588)4167978-7 s Fernsehsendung (DE-588)4016842-6 s DE-604 Südkorea (DE-588)4078029-6 g Sportpolitik (DE-588)4138494-5 s Park, Heung-Soo Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006157219&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Larson, James F. Park, Heung-Soo Global television and the politics of the Seoul Olympics Jeux olympiques - 21 - 1988 - Séoul ram Olympic Games - (24th : - 1988 : - Seoul, Korea) Olympic Games (24th : 1988 : Seoul, Korea) Olympische Spiele 24 1988 Seoul (DE-588)2104662-1 gnd Berichtgeving gtt Olympische Spelen gtt Politieke aspecten gtt Politique sportive - Corée (République) ram Televisie gtt Télévision et politique - Corée (République) ram Télévision et sports - Corée (République) ram Außenpolitik Politik Sports and state Korea (South) Television and politics Korea (South) Television and sports Korea (South) Sportpolitik (DE-588)4138494-5 gnd Live-Sendung (DE-588)4167978-7 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| subject_GND | (DE-588)2104662-1 (DE-588)4138494-5 (DE-588)4167978-7 (DE-588)4016842-6 (DE-588)4078029-6 |
| title | Global television and the politics of the Seoul Olympics |
| title_auth | Global television and the politics of the Seoul Olympics |
| title_exact_search | Global television and the politics of the Seoul Olympics |
| title_full | Global television and the politics of the Seoul Olympics James F. Larsen ; Heung-Soo Park |
| title_fullStr | Global television and the politics of the Seoul Olympics James F. Larsen ; Heung-Soo Park |
| title_full_unstemmed | Global television and the politics of the Seoul Olympics James F. Larsen ; Heung-Soo Park |
| title_short | Global television and the politics of the Seoul Olympics |
| title_sort | global television and the politics of the seoul olympics |
| topic | Jeux olympiques - 21 - 1988 - Séoul ram Olympic Games - (24th : - 1988 : - Seoul, Korea) Olympic Games (24th : 1988 : Seoul, Korea) Olympische Spiele 24 1988 Seoul (DE-588)2104662-1 gnd Berichtgeving gtt Olympische Spelen gtt Politieke aspecten gtt Politique sportive - Corée (République) ram Televisie gtt Télévision et politique - Corée (République) ram Télévision et sports - Corée (République) ram Außenpolitik Politik Sports and state Korea (South) Television and politics Korea (South) Television and sports Korea (South) Sportpolitik (DE-588)4138494-5 gnd Live-Sendung (DE-588)4167978-7 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| topic_facet | Jeux olympiques - 21 - 1988 - Séoul Olympic Games - (24th : - 1988 : - Seoul, Korea) Olympic Games (24th : 1988 : Seoul, Korea) Olympische Spiele 24 1988 Seoul Berichtgeving Olympische Spelen Politieke aspecten Politique sportive - Corée (République) Televisie Télévision et politique - Corée (République) Télévision et sports - Corée (République) Außenpolitik Politik Sports and state Korea (South) Television and politics Korea (South) Television and sports Korea (South) Sportpolitik Live-Sendung Fernsehsendung Corée (République) - Relations extérieures Korea (South) Foreign relations Südkorea |
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| work_keys_str_mv | AT larsonjamesf globaltelevisionandthepoliticsoftheseoulolympics AT parkheungsoo globaltelevisionandthepoliticsoftheseoulolympics |