Communication theories: origins, methods, uses
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Longman
1988
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 351 S. graph. Darst. |
| ISBN: | 0582285747 0801300487 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009242551 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 940313s1988 d||| |||| 00||| eng d | ||
| 020 | |a 0582285747 |9 0-582-28574-7 | ||
| 020 | |a 0801300487 |9 0-8013-0048-7 | ||
| 035 | |a (OCoLC)299412046 | ||
| 035 | |a (DE-599)BVBBV009242551 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 |a DE-188 | ||
| 082 | 0 | |a 001.51 | |
| 100 | 1 | |a Severin, Werner J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Communication theories |b origins, methods, uses |c Werner J. Severin with James W. Tankard |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York u.a. |b Longman |c 1988 | |
| 300 | |a XI, 351 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Communication | |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Informationstheorie |0 (DE-588)4026927-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Information |0 (DE-588)4026899-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenkommunikation |0 (DE-588)4037875-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Theorie |0 (DE-588)4059787-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Informationstheorie |0 (DE-588)4026927-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Massenkommunikation |0 (DE-588)4037875-5 |D s |
| 689 | 1 | 1 | |a Theorie |0 (DE-588)4059787-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 689 | 3 | 0 | |a Information |0 (DE-588)4026899-8 |D s |
| 689 | 3 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Tankard, James W. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HEBIS Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006149237&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006149237 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804123688891580416 |
|---|---|
| adam_text | ^^SECONDEDITION ^k y
COMMUNICATION
THEORIES
ORIGINS, METHODS, USES
Werner J Severin
The University of Texas at Austin
with
James W Tankard, Jr
The University of Texas at Austin
»•»
Longman
New York amp; London
Contents
Preface xi
1 Introduction 1
Concerns of the Media Practitioner 2
Concerns of the Audience 4
The New Technology 6
New Technology and Communication Theory • 9
Conclusions 11
References 11
2 Scientific Method 13
Some Definitions 17
Survey Research 17
Content Analysis 19
Experimental Design 22
Case Studies 24
Statistics 26
Validity and Reliability 27
Conclusions 28
References 28
3 Models in Science and Communication Research ^ 30
Functions of a Model 31
Evaluation of a Model 31
Some Communication Models 32
Conclusions 39
References 40
4 Information Theory 42
Information Theory Applied 46
Information Theory Applied to Readability 47
Conclusions 49
References 49
viii / CONTENTS
Sex Appeals 190
Effects of Repetition 192
Conclusions 193
References 194
14 Mass Media and Interpersonal Communication 197
Influences on Voting Behavior 197
Adoption of an Innovation 199
Findings about Opinion Leadership 200
Criticisms of the Two-Step Flow 202
Diffusion of Innovations 203
Heterophily and Homophily 204
Conclusions 208
References 208
15 Mass Media in Modern Society 209
Four Theories of the Press 209
The News Media as Agents of Power 215
Functions of the Media 217
Values and Ideology in Support of the Society 219
Our Mental Picture of the World 223
Popular Taste and Social Action 224
Social Conformism 225
Conditions of Media Effectiveness 226
Enduring Values in the News 228
Making News: The Social Construction of Reality 231
Controlling the News Staff and Maintaining the Status Quo 232
Possibilities for Policy Deviation 234
Mass Communication and Sociocultural Integration 235
Conclusions 241
References , 241
16 Media Chains and Conglomerates 243
Newspaper Chains 243
Broadcasting Chains 248
Media Conglomerates 249
Media Cross Ownership 255
Employee Ownership 259
Conclusions 262
References 262
17 Agenda Setting 264
The Chapel Hill Study 265
Precursors of the Hypothesis 266
A Change in Thinking 266
CONTENTS / ix
The Media Agenda and Reality 267
The Charlotte Study 269
Experimental Evidence 270
Priming 273
Presidential Agendas 273
The Day After 275
The Obtrusiveness of Issues 276
Bias by Agenda 277
The Question of Time Lag 278
Agenda Building 279
Need for Orientation 280
Who Sets the Media Agenda? 280
How Broad Is Agenda Setting? 281
How Does Agenda Setting Work? 282
Conclusions 282
References 283
18 The Knowledge Gap Hypothesis 285
The Knowledge Gap Hypothesis 286
Operational Forms of the Hypothesis 287
Possible Reasons for a Knowledge Gap 288
The Knowledge Gap in Public Affairs 289
Sesame Street 291
The Knowledge Gap and the New Technology 293
Widening Gaps and Closing Gaps 295
Conclusions 298
References 299
19 Uses of the Mass Media 300
Beginnings of the Uses and Gratifications Theory 301
Uses and Gratifications in Election Campaigns 302
Classifying Individual Needs and Media Uses 303
Criticisms of the Uses and Gratifications Theory 306
Conclusions 308
References 308
20 Effects of Mass Communications 311
The Bullet Theory 311
The Limited-Effects Model 312
Cultivation Theory 313
McLuhan s Media Determinism 315
The Spiral of Silence 316
Media Hegemony 317
Effects of Television Violence 318
The Powerful-Effects Model 321
X / CONTENTS
Size of Effects 323
Toward a Synthesis 324
Conclusions 328
References 328
21 The Overall Picture 331
The Model and Communication Research 331
Mass Media Research 334
Related Fields 336
Reference 336
Index 337
|
| any_adam_object | 1 |
| author | Severin, Werner J. Tankard, James W. |
| author_facet | Severin, Werner J. Tankard, James W. |
| author_role | aut aut |
| author_sort | Severin, Werner J. |
| author_variant | w j s wj wjs j w t jw jwt |
| building | Verbundindex |
| bvnumber | BV009242551 |
| ctrlnum | (OCoLC)299412046 (DE-599)BVBBV009242551 |
| dewey-full | 001.51 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 001 - Knowledge |
| dewey-raw | 001.51 |
| dewey-search | 001.51 |
| dewey-sort | 11.51 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Allgemeines |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02119nam a2200529 c 4500</leader><controlfield tag="001">BV009242551</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">940313s1988 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0582285747</subfield><subfield code="9">0-582-28574-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0801300487</subfield><subfield code="9">0-8013-0048-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)299412046</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009242551</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">001.51</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Severin, Werner J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Communication theories</subfield><subfield code="b">origins, methods, uses</subfield><subfield code="c">Werner J. Severin with James W. Tankard</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Longman</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 351 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Informationstheorie</subfield><subfield code="0">(DE-588)4026927-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Information</subfield><subfield code="0">(DE-588)4026899-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massenkommunikation</subfield><subfield code="0">(DE-588)4037875-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Theorie</subfield><subfield code="0">(DE-588)4059787-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Informationstheorie</subfield><subfield code="0">(DE-588)4026927-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Massenkommunikation</subfield><subfield code="0">(DE-588)4037875-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Theorie</subfield><subfield code="0">(DE-588)4059787-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Information</subfield><subfield code="0">(DE-588)4026899-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tankard, James W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HEBIS Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006149237&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006149237</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV009242551 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:33:45Z |
| institution | BVB |
| isbn | 0582285747 0801300487 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006149237 |
| oclc_num | 299412046 |
| open_access_boolean | |
| owner | DE-29 DE-188 |
| owner_facet | DE-29 DE-188 |
| physical | XI, 351 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Longman |
| record_format | marc |
| spelling | Severin, Werner J. Verfasser aut Communication theories origins, methods, uses Werner J. Severin with James W. Tankard 2. ed. New York u.a. Longman 1988 XI, 351 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication Kommunikation (DE-588)4031883-7 gnd rswk-swf Informationstheorie (DE-588)4026927-9 gnd rswk-swf Information (DE-588)4026899-8 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf Informationstheorie (DE-588)4026927-9 s DE-604 Massenkommunikation (DE-588)4037875-5 s Theorie (DE-588)4059787-8 s 1\p DE-604 Kommunikation (DE-588)4031883-7 s 2\p DE-604 Information (DE-588)4026899-8 s 3\p DE-604 Tankard, James W. Verfasser aut HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006149237&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Severin, Werner J. Tankard, James W. Communication theories origins, methods, uses Communication Kommunikation (DE-588)4031883-7 gnd Informationstheorie (DE-588)4026927-9 gnd Information (DE-588)4026899-8 gnd Massenkommunikation (DE-588)4037875-5 gnd Theorie (DE-588)4059787-8 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4026927-9 (DE-588)4026899-8 (DE-588)4037875-5 (DE-588)4059787-8 |
| title | Communication theories origins, methods, uses |
| title_auth | Communication theories origins, methods, uses |
| title_exact_search | Communication theories origins, methods, uses |
| title_full | Communication theories origins, methods, uses Werner J. Severin with James W. Tankard |
| title_fullStr | Communication theories origins, methods, uses Werner J. Severin with James W. Tankard |
| title_full_unstemmed | Communication theories origins, methods, uses Werner J. Severin with James W. Tankard |
| title_short | Communication theories |
| title_sort | communication theories origins methods uses |
| title_sub | origins, methods, uses |
| topic | Communication Kommunikation (DE-588)4031883-7 gnd Informationstheorie (DE-588)4026927-9 gnd Information (DE-588)4026899-8 gnd Massenkommunikation (DE-588)4037875-5 gnd Theorie (DE-588)4059787-8 gnd |
| topic_facet | Communication Kommunikation Informationstheorie Information Massenkommunikation Theorie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006149237&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT severinwernerj communicationtheoriesoriginsmethodsuses AT tankardjamesw communicationtheoriesoriginsmethodsuses |