Psychologie des Marken- und Firmenbildes:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Göttingen
Vandenhoeck & Ruprecht
1963
|
| Schriftenreihe: | Wirtschafts- und gesellschaftskundliche Reihe
2 |
| Schlagworte: | |
| Beschreibung: | 165 S. Ill., graph. Darst. |
Internformat
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| 300 | |a 165 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Bergler, Reinhold 1929- |
| author_GND | (DE-588)118910809 |
| author_facet | Bergler, Reinhold 1929- |
| author_role | aut |
| author_sort | Bergler, Reinhold 1929- |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV009210271 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.8 |
| callnumber-search | HF5548.8 |
| callnumber-sort | HF 45548.8 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 631 |
| ctrlnum | (OCoLC)7590138 (DE-599)BVBBV009210271 |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV009210271 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:33:09Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006121289 |
| oclc_num | 7590138 |
| open_access_boolean | |
| owner | DE-29 DE-N2 DE-355 DE-BY-UBR DE-384 DE-91 DE-BY-TUM DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-739 DE-945 DE-824 DE-703 DE-19 DE-BY-UBM DE-706 DE-634 DE-B170 DE-83 DE-188 DE-2070s |
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| physical | 165 S. Ill., graph. Darst. |
| publishDate | 1963 |
| publishDateSearch | 1963 |
| publishDateSort | 1963 |
| publisher | Vandenhoeck & Ruprecht |
| record_format | marc |
| series | Wirtschafts- und gesellschaftskundliche Reihe |
| series2 | Wirtschafts- und gesellschaftskundliche Reihe |
| spelling | Bergler, Reinhold 1929- Verfasser (DE-588)118910809 aut Psychologie des Marken- und Firmenbildes von Reinhold Bergler Göttingen Vandenhoeck & Ruprecht 1963 165 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wirtschafts- und gesellschaftskundliche Reihe 2 Psychologie Advertising Psychological aspects Psychology, Industrial Public relations Image (DE-588)4026574-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s DE-604 Unternehmen (DE-588)4061963-1 s Image (DE-588)4026574-2 s Markenimage (DE-588)4136439-9 s Wirtschafts- und gesellschaftskundliche Reihe 2 (DE-604)BV008925776 2 |
| spellingShingle | Bergler, Reinhold 1929- Psychologie des Marken- und Firmenbildes Wirtschafts- und gesellschaftskundliche Reihe Psychologie Advertising Psychological aspects Psychology, Industrial Public relations Image (DE-588)4026574-2 gnd Unternehmen (DE-588)4061963-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4026574-2 (DE-588)4061963-1 (DE-588)4140889-5 (DE-588)4136439-9 |
| title | Psychologie des Marken- und Firmenbildes |
| title_auth | Psychologie des Marken- und Firmenbildes |
| title_exact_search | Psychologie des Marken- und Firmenbildes |
| title_full | Psychologie des Marken- und Firmenbildes von Reinhold Bergler |
| title_fullStr | Psychologie des Marken- und Firmenbildes von Reinhold Bergler |
| title_full_unstemmed | Psychologie des Marken- und Firmenbildes von Reinhold Bergler |
| title_short | Psychologie des Marken- und Firmenbildes |
| title_sort | psychologie des marken und firmenbildes |
| topic | Psychologie Advertising Psychological aspects Psychology, Industrial Public relations Image (DE-588)4026574-2 gnd Unternehmen (DE-588)4061963-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Psychology, Industrial Public relations Image Unternehmen Werbepsychologie Markenimage |
| volume_link | (DE-604)BV008925776 |
| work_keys_str_mv | AT berglerreinhold psychologiedesmarkenundfirmenbildes |