Holdings: Strategy in advertising

Strategy in advertising: matching media and messages to markets and motivations

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Bibliographic Details
Main Author:	Bogart, Leo (Author)
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. NTC Business Books 1986
Edition:	2. ed.
Subjects:	Werbung Advertising Werbepsychologie Werbeplanung Werbewirkung
Physical Description:	XIII, 406 S.

Staff View

MARC


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Record in the Search Index

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dewey-search	659.111
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
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id	DE-604.BV009137990
illustrated	Not Illustrated
indexdate	2024-07-09T17:31:37Z
institution	BVB
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-006057246
oclc_num	13769839
open_access_boolean
owner	DE-N2 DE-B170
owner_facet	DE-N2 DE-B170
physical	XIII, 406 S.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	NTC Business Books
record_format	marc
spelling	Bogart, Leo Verfasser aut Strategy in advertising matching media and messages to markets and motivations 2. ed. Lincolnwood, Ill. NTC Business Books 1986 XIII, 406 S. txt rdacontent n rdamedia nc rdacarrier Werbung swd Advertising Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s 2\p DE-604 Werbeplanung (DE-588)4130474-3 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Bogart, Leo Strategy in advertising matching media and messages to markets and motivations Werbung swd Advertising Werbepsychologie (DE-588)4140889-5 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd
subject_GND	(DE-588)4140889-5 (DE-588)4130474-3 (DE-588)4065541-6 (DE-588)4189647-6
title	Strategy in advertising matching media and messages to markets and motivations
title_auth	Strategy in advertising matching media and messages to markets and motivations
title_exact_search	Strategy in advertising matching media and messages to markets and motivations
title_full	Strategy in advertising matching media and messages to markets and motivations
title_fullStr	Strategy in advertising matching media and messages to markets and motivations
title_full_unstemmed	Strategy in advertising matching media and messages to markets and motivations
title_short	Strategy in advertising
title_sort	strategy in advertising matching media and messages to markets and motivations
title_sub	matching media and messages to markets and motivations
topic	Werbung swd Advertising Werbepsychologie (DE-588)4140889-5 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd
topic_facet	Werbung Advertising Werbepsychologie Werbeplanung Werbewirkung
work_keys_str_mv	AT bogartleo strategyinadvertisingmatchingmediaandmessagestomarketsandmotivations

Holdings

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MARC

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