Wie Werbung wirkt: Theorien u. Tatsachen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt a.M.
Fischer
1985
|
| Ausgabe: | 11. - 13. Tsd. |
| Schriftenreihe: | Fischer-Taschenbücher
3839 |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 261 - 281 |
| Beschreibung: | 281 S. |
| ISBN: | 3596238390 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV009134710 | ||
| 003 | DE-604 | ||
| 005 | 20080220 | ||
| 007 | t | ||
| 008 | 940305s1985 |||| 00||| ger d | ||
| 020 | |a 3596238390 |9 3-596-23839-0 | ||
| 035 | |a (OCoLC)230808320 | ||
| 035 | |a (DE-599)BVBBV009134710 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-29 | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Heller, Eva |d 1948-2008 |e Verfasser |0 (DE-588)110285921 |4 aut | |
| 245 | 1 | 0 | |a Wie Werbung wirkt |b Theorien u. Tatsachen |
| 250 | |a 11. - 13. Tsd. | ||
| 264 | 1 | |a Frankfurt a.M. |b Fischer |c 1985 | |
| 300 | |a 281 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Fischer-Taschenbücher |v 3839 | |
| 500 | |a Literaturverz. S. 261 - 281 | ||
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Manipulation |0 (DE-588)4037348-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 1 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
| 689 | 1 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 2 | 1 | |a Manipulation |0 (DE-588)4037348-4 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 830 | 0 | |a Fischer-Taschenbücher |v 3839 |w (DE-604)BV000000577 |9 3839 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006054839 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804123550845501440 |
|---|---|
| any_adam_object | |
| author | Heller, Eva 1948-2008 |
| author_GND | (DE-588)110285921 |
| author_facet | Heller, Eva 1948-2008 |
| author_role | aut |
| author_sort | Heller, Eva 1948-2008 |
| author_variant | e h eh |
| building | Verbundindex |
| bvnumber | BV009134710 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)230808320 (DE-599)BVBBV009134710 |
| discipline | Wirtschaftswissenschaften |
| edition | 11. - 13. Tsd. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02045nam a2200541 cb4500</leader><controlfield tag="001">BV009134710</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080220 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">940305s1985 |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3596238390</subfield><subfield code="9">3-596-23839-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)230808320</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009134710</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Heller, Eva</subfield><subfield code="d">1948-2008</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)110285921</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Wie Werbung wirkt</subfield><subfield code="b">Theorien u. Tatsachen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">11. - 13. Tsd.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt a.M.</subfield><subfield code="b">Fischer</subfield><subfield code="c">1985</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">281 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Fischer-Taschenbücher</subfield><subfield code="v">3839</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 261 - 281</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Manipulation</subfield><subfield code="0">(DE-588)4037348-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Manipulation</subfield><subfield code="0">(DE-588)4037348-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Fischer-Taschenbücher</subfield><subfield code="v">3839</subfield><subfield code="w">(DE-604)BV000000577</subfield><subfield code="9">3839</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006054839</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV009134710 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:31:34Z |
| institution | BVB |
| isbn | 3596238390 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006054839 |
| oclc_num | 230808320 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 281 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Fischer |
| record_format | marc |
| series | Fischer-Taschenbücher |
| series2 | Fischer-Taschenbücher |
| spelling | Heller, Eva 1948-2008 Verfasser (DE-588)110285921 aut Wie Werbung wirkt Theorien u. Tatsachen 11. - 13. Tsd. Frankfurt a.M. Fischer 1985 281 S. txt rdacontent n rdamedia nc rdacarrier Fischer-Taschenbücher 3839 Literaturverz. S. 261 - 281 Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Manipulation (DE-588)4037348-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Werbepsychologie (DE-588)4140889-5 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s Werbung (DE-588)4065541-6 s 2\p DE-604 Werbewirkung (DE-588)4189647-6 s Manipulation (DE-588)4037348-4 s 3\p DE-604 Fischer-Taschenbücher 3839 (DE-604)BV000000577 3839 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heller, Eva 1948-2008 Wie Werbung wirkt Theorien u. Tatsachen Fischer-Taschenbücher Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Beeinflussung (DE-588)4005203-5 gnd Manipulation (DE-588)4037348-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4065541-6 (DE-588)4005203-5 (DE-588)4037348-4 (DE-588)4062644-1 (DE-588)4189647-6 (DE-588)4113937-9 |
| title | Wie Werbung wirkt Theorien u. Tatsachen |
| title_auth | Wie Werbung wirkt Theorien u. Tatsachen |
| title_exact_search | Wie Werbung wirkt Theorien u. Tatsachen |
| title_full | Wie Werbung wirkt Theorien u. Tatsachen |
| title_fullStr | Wie Werbung wirkt Theorien u. Tatsachen |
| title_full_unstemmed | Wie Werbung wirkt Theorien u. Tatsachen |
| title_short | Wie Werbung wirkt |
| title_sort | wie werbung wirkt theorien u tatsachen |
| title_sub | Theorien u. Tatsachen |
| topic | Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Beeinflussung (DE-588)4005203-5 gnd Manipulation (DE-588)4037348-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Werbepsychologie Werbung Beeinflussung Manipulation Verbraucherverhalten Werbewirkung Hochschulschrift |
| volume_link | (DE-604)BV000000577 |
| work_keys_str_mv | AT hellereva wiewerbungwirkttheorienutatsachen |