Mini cases in marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Butterworth-Heinemann
1993
|
| Ausgabe: | Reprinted |
| Schriftenreihe: | The marketing series : student
|
| Schlagworte: | |
| Beschreibung: | VI, 168 S. |
| ISBN: | 075060171X |
Internformat
MARC
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|---|---|---|---|
| 001 | BV009125252 | ||
| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 940310s1993 |||| 00||| eng d | ||
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| 035 | |a (OCoLC)281940191 | ||
| 035 | |a (DE-599)BVBBV009125252 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 659.1 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Massingham, Lester |e Verfasser |0 (DE-588)129470228 |4 aut | |
| 245 | 1 | 0 | |a Mini cases in marketing |c Lester Massingham and Geoff Lancaster |
| 250 | |a Reprinted | ||
| 264 | 1 | |a Oxford u.a. |b Butterworth-Heinemann |c 1993 | |
| 300 | |a VI, 168 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series : student | |
| 650 | 4 | |a Marketing |x Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lancaster, Geoff |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006048083 | ||
Datensatz im Suchindex
| _version_ | 1804123540191969280 |
|---|---|
| any_adam_object | |
| author | Massingham, Lester Lancaster, Geoff |
| author_GND | (DE-588)129470228 |
| author_facet | Massingham, Lester Lancaster, Geoff |
| author_role | aut aut |
| author_sort | Massingham, Lester |
| author_variant | l m lm g l gl |
| building | Verbundindex |
| bvnumber | BV009125252 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)281940191 (DE-599)BVBBV009125252 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Reprinted |
| format | Book |
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| id | DE-604.BV009125252 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:31:23Z |
| institution | BVB |
| isbn | 075060171X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006048083 |
| oclc_num | 281940191 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | VI, 168 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series : student |
| spelling | Massingham, Lester Verfasser (DE-588)129470228 aut Mini cases in marketing Lester Massingham and Geoff Lancaster Reprinted Oxford u.a. Butterworth-Heinemann 1993 VI, 168 S. txt rdacontent n rdamedia nc rdacarrier The marketing series : student Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143389-0 Aufgabensammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Lancaster, Geoff Verfasser aut |
| spellingShingle | Massingham, Lester Lancaster, Geoff Mini cases in marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143389-0 (DE-588)4522595-3 |
| title | Mini cases in marketing |
| title_auth | Mini cases in marketing |
| title_exact_search | Mini cases in marketing |
| title_full | Mini cases in marketing Lester Massingham and Geoff Lancaster |
| title_fullStr | Mini cases in marketing Lester Massingham and Geoff Lancaster |
| title_full_unstemmed | Mini cases in marketing Lester Massingham and Geoff Lancaster |
| title_short | Mini cases in marketing |
| title_sort | mini cases in marketing |
| topic | Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Case studies Marketing Aufgabensammlung Fallstudiensammlung |
| work_keys_str_mv | AT massinghamlester minicasesinmarketing AT lancastergeoff minicasesinmarketing |