Adaptation of operation strategies to radical changes in target markets: Finnish operations in the former USSR from 1976 until 1991
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Helsinki
Helsinki School of Economics and Business Administration
1993
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| Series: | Kauppakorkeakoulu <Helsinki>: Helsingin Kauppakorkeakoulun julkaisuja / B
132 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 157 S. |
| ISBN: | 9517024657 |
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MARC
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Contents
Page
Acknowledgements 3
1 Introduction 9
1.1 The objectives of the study 11
1.2 The research design 12
1.3 Description of the data 14
1.3.1 The FIBO data 14
1.3.2 The structured interviews in 1991 15
1.4 The method of analysis 19
1.5 Limitations of the study 19
1.6 Definitions 19
2 Earlier research analyzing Finnish Soviet
trade relations and theoretical frameworks for the study 21
2.1 Finnish Soviet trade as a special case of
East West economic relations 21
2.2 Review of earlier macroeconomic studies
analyzing Finnish Soviet trade relations 24
2.3 Theories of the internalization process of a
firm in connection with Finnish Soviet trade
and a review of related literature 30
2.3.1 Earlier studies on the exports of
of goods and services by Finnish companies 30
2.3.2 Earlier studies on economic cooperation 32
2.3.3 Earlier studies on joint ventures 33
2.3.4 Earlier studies analyzing the changes
in operation forms by Finnish companies
in the USSR 35
2.4 Theories of marketing management, competition,
competitive advantage and industry strategy 36
2.5 The relevance of marketing theories in the
context of Finnish Soviet trade and earlier
studies with marketing orientation 37
2.6 Conclusions concerning the earlier research
and theoretical frameworks 40
6
3 The development of operation modes of Finnish
industrial companies in the ussr from 1976 until 1990 41
3.1 The involvement of the exporting industries
in the USSR market 41
3.2 Export of goods and services to the USSR 46
3.2.1 The use of direct vs. indirect
exports to the USSR 46
3.2.2 The dependence of the Finnish
companies on the USSR as the only
or most significant export market 47
3.2.3 Export of services to the USSR 50
3.3 Other operation modes used in the USSR 51
3.3.1 Technical knowhow, licensing and
coproduction agreements 52
3.3.2 Sales promotion subsidiaries 52
3.3.3 Direct investment production operations 52
3.3.4 Cooperation agreements 53
3.4 The development of operation modes in the USSR 53
3.4.1 The theoretical model of
internationalization 53
3.4.2 The pattern of operation mode
development in the USSR 55
3.5 The profitability of exporters to the USSR 62
3.6 Competitive advantages and development of
operation modes in the USSR in the future 65
3.6.1 Competitive advantages of the
exporters to the USSR 65
3.6.2 Development of the operation modes
in the USSR in the future 66
4 The development of the economic reforms and foreign
trade administration of the USSR until 1991 68
5 Competitive advantages and short term adaptation of
operations forms and strategies of Finnish companies
to the changes in the former ussr market in 1991 72
5.1 The dependence of the sample companies on exports
to the USSR 72
5.2 The strategic importance of the exports to the
USSR 73
5.3 Expectation and attitudes of the sample companies 75
5.4 Assessment of the competitive advantages or
disadvantages of Finnish exporters in the Soviet
market 77
5.4.1 Competitive advantages and the market
share of Finnish exporters in the USSR 78
5.4.2 The lost competitive advantages
pricing in particular 80
7
5.4.3 The remaining competitive advantages 84
5.4.4 Disadvantages of the Finnish exporters 84
5.4.5 Competitive advantages in relation to
strengths and weaknesses of Finnish
exporters in the Soviet market 85
5.5 Competition, competitive advantages and signifi¬
cance of various marketing means in the USSR 87
5.5.1 Comparison of the significance of
various marketing means in 1991 and 1977 87
5.5.2 Comparison of the significant marketing
mix to the competitive advantages and
strengths held by Finnish exporters 91
5.5.3 Competitive advantages in relation to
opportunities and threats of Finnish
exporters in the USSR 92
5.5.4 Changes in the competitive forces
influencing the exporting industries 93
5.5.5 Exports to the USSR and competitiveness
of the Finnish industries 97
5.6 The characteristics of marketing organization
and personnel of the exporting companies 98
5.6.1 The role of top management in exports to the USSR 98
5.6.2 Sales organization and the role of
Moscow representations 99
5.6.3 The sales personnel experienced
traders in the USSR 100
5.6.4 Changes in the marketing organization
and personnel 101
5.7 Changes in the operation strategies 103
5.7.1 Changes in the marketing activities 103
5.7.2 The geographic orientation of the companies 104
5.7.3 Finland East West gateway? 105
5.7.4 Product and production strategies
of the Finnish exporters 106
5.7.4.1 Licensing 108
5.7.4.2 Subcontracting or coproduction in the USSR 108
5.7.5 Direct investment operation forms 109
5.8 Summary of the 1991 survey 111
8
6 Conclusions 114
6.1 Conclusions from the FIBO project data
on operation in the USSR 114
6.2 Conclusions of the 1991 survey 115
6.3 Hypotheses concerning the future adaptation of
operation strategies 116
6.4 Managerial implications 117
6.5 Suggestions for further study 118
References 119
List of figures and tables 130
Appendices 133
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| geographic | Finnland Sowjetunion Finland Foreign economic relations Soviet Union Soviet Union Foreign economic relations Finland Finnland (DE-588)4017243-0 gnd Sowjetunion (DE-588)4077548-3 gnd |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:29:00Z |
| institution | BVB |
| isbn | 9517024657 |
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| physical | 157 S. |
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| spelling | Hirvensalo, Inkeri Verfasser aut Adaptation of operation strategies to radical changes in target markets Finnish operations in the former USSR from 1976 until 1991 Inkeri Hirvensalo Helsinki Helsinki School of Economics and Business Administration 1993 157 S. txt rdacontent n rdamedia nc rdacarrier Kauppakorkeakoulu <Helsinki>: Helsingin Kauppakorkeakoulun julkaisuja / B 132 Geschichte 1976-1991 gnd rswk-swf Bedrijven gtt Internationale handel gtt Strategisch management gtt Welthandel Außenhandel (DE-588)4003832-4 gnd rswk-swf Finnland Sowjetunion Finland Foreign economic relations Soviet Union Soviet Union Foreign economic relations Finland Finnland (DE-588)4017243-0 gnd rswk-swf Sowjetunion (DE-588)4077548-3 gnd rswk-swf Sowjetunion (DE-588)4077548-3 g Außenhandel (DE-588)4003832-4 s Finnland (DE-588)4017243-0 g Geschichte 1976-1991 z DE-604 B Kauppakorkeakoulu <Helsinki>: Helsingin Kauppakorkeakoulun julkaisuja 132 (DE-604)BV005631594 132 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005978112&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hirvensalo, Inkeri Adaptation of operation strategies to radical changes in target markets Finnish operations in the former USSR from 1976 until 1991 Bedrijven gtt Internationale handel gtt Strategisch management gtt Welthandel Außenhandel (DE-588)4003832-4 gnd |
| subject_GND | (DE-588)4003832-4 (DE-588)4017243-0 (DE-588)4077548-3 |
| title | Adaptation of operation strategies to radical changes in target markets Finnish operations in the former USSR from 1976 until 1991 |
| title_auth | Adaptation of operation strategies to radical changes in target markets Finnish operations in the former USSR from 1976 until 1991 |
| title_exact_search | Adaptation of operation strategies to radical changes in target markets Finnish operations in the former USSR from 1976 until 1991 |
| title_full | Adaptation of operation strategies to radical changes in target markets Finnish operations in the former USSR from 1976 until 1991 Inkeri Hirvensalo |
| title_fullStr | Adaptation of operation strategies to radical changes in target markets Finnish operations in the former USSR from 1976 until 1991 Inkeri Hirvensalo |
| title_full_unstemmed | Adaptation of operation strategies to radical changes in target markets Finnish operations in the former USSR from 1976 until 1991 Inkeri Hirvensalo |
| title_short | Adaptation of operation strategies to radical changes in target markets |
| title_sort | adaptation of operation strategies to radical changes in target markets finnish operations in the former ussr from 1976 until 1991 |
| title_sub | Finnish operations in the former USSR from 1976 until 1991 |
| topic | Bedrijven gtt Internationale handel gtt Strategisch management gtt Welthandel Außenhandel (DE-588)4003832-4 gnd |
| topic_facet | Bedrijven Internationale handel Strategisch management Welthandel Außenhandel Finnland Sowjetunion Finland Foreign economic relations Soviet Union Soviet Union Foreign economic relations Finland |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005978112&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV005631594 |
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