Managerial processes behind long-term product mix changes: an historical study on Fazer confectionery 1950 - 1990
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Helsinki
Helsinki School of Economics
1991
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| Schriftenreihe: | Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis / A
74 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 251 S. |
| ISBN: | 9517008724 |
Internformat
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Datensatz im Suchindex
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TABLE OF CONTENTS
Acknowledgements
1. INTRODUCTION 7
1.1. Managerial action and long term product mix development 7
1.2. Definition of product mix and product hierarchy 10
1.3. Fazer Confectionery and the Finnish confectionery industry during
1950 1990 12
1.4. Objectives and structure of the study 15
2. PRODUCT MIX AS AN ORGANIZATIONAL OUTCOME 17
2.1. Dimensions of product mix and patterns of product mix change 17
2.2. Prior explanations concerning organizational outcomes in
general and product mix in particular 23
2.2.1. Explanatory factors 23
2.2.2. External and internal explanations 24
2.2.3. Static and dynamic perspectives of prior explanations 28
2.2.4. Results and problems of prior approaches: some conclusions 34
2.3. Managerial processes in the production of long term product mix
trend: a framework 36
2.3.1. Environmental context of managerial processes: strategic 36
groups within the industry
2.3.2. Political context of managerial processes: managerial beliefs
and logics of action 38
2.3.3. Temporal context of managerial processes: history and
change 43
2.3.4. Explaining product mix change empirically: managerial moves
within management types 44
3. DATA AND RESEARCH DESIGN 51
3.1. Fazer Confectionery; a tradition of excellence by family ownership 51
3.2. Case justification: the choice of the confectionery industry 55
3.3. Empirical research questions and research setting 56
3.4. Data collection and analysis 59
3.5. Validity and reliability 67
4. PERIODIZATION OF PRODUCT MIX CHANGES IN FAZER
CONFECTIONERY 70
4.1. Dimensions and periodization of product mix trend 70
4.2. Five periods of product mix patterns 80
4.2.1. Period of product mix re expansion (1950 1961) 80
4.2.2. Period of product mix simplification (1962 1974) 87
4.2.3. Period of product mix revitalization (1975 1979) 94
4.2.4. Period of product mix rationalization (1980 1983) 99
4.2.5. Period of product mix diversification (1984 1990) 104
4.3. Summary: defining the specific object of explanation in the
product mix trend 113
6
5. CHANGING MANAGERIAL PROCESSES, CHANGING 119
PRODUCT MIX
5.1. Dominating managerial characteristics within the three periods of
differen t types of management 119
5.2. Managerial moves within entrepreneurial, specialist and generalist
management 123
5.2.1. Dominance ofthe logic ofhigh quality (1950 1964) 123
5.2.2. Rivalry between the logics of functional management
fragments (1965 1984) 132
5.2.2.1. Marketing management generates alternative means
for product mix development 132
5.2.2.2. Production management completes the radical
product mix rationalization 146
5.2.3. Dominance ofthe business strategy logic (1985 1990) 158
5.2.4. Summary of the developments within the industry,
management and product mix during 1950 1990 162
5.3. Reproduction of production management s influence during the
contracting tendency in the product mix 166
5.3.1. Initiation, maintenance, and termination of the contracting
product mix pattern during 1961 1984 167
5.3.2. Heavy and light chains of managerial processes 174
6. DISCUSSION AND CONCLUSIONS 177
6.1. Summary and discussion of the empirical results 177
6.1.1. Managerial logics of action: rivalry between management
fragments 178
6.1.2. Market rationality: dealing with industry maturity and regrowth 182
6.1.3. Technological rationality: the adoption of new production
technology 184
6.1.4 Performance: supporter of continuity and trigger of change 185
6.2. Some methodological considerations 187
6.3. Implications for theory and managerial practice 189
6.3.1. External vs. internal explanations and managerial action 189
6.3.2. Theories of organizational and strategic change 190
6.3.3. Implications for product mix management 193
6.3.4. Suggestions for further research 194
Notes 196
References 199
Appendix A1: List of published and internal sources of data 209
Appendix A2: Organization charts of Fazer Confectionery 213
Appendix A3: Development of Fazer Companies 221
Appendix B1: Product mix development in Fazer Confectionery 224
Appendix B2: Market development and performance of Fazer Confectionery 241
Appendix Cl: Finnish confectionery firms 245
Appendix C2: Internationalization development in Europe 250
|
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| id | DE-604.BV008982804 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:27:56Z |
| institution | BVB |
| isbn | 9517008724 |
| language | German |
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| spelling | Eriksson, Päivi Verfasser aut Managerial processes behind long-term product mix changes an historical study on Fazer confectionery 1950 - 1990 Päivi Eriksson Helsinki Helsinki School of Economics 1991 251 S. txt rdacontent n rdamedia nc rdacarrier Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis / A 74 Geschichte 1950-1990 gnd rswk-swf Süßwarenherstellung (DE-588)4366907-4 gnd rswk-swf Produkt-Mix (DE-588)4269366-4 gnd rswk-swf Finnland (DE-588)4017243-0 gnd rswk-swf Karl-Fazer-Aktiebolaget gnd rswk-swf Finnland (DE-588)4017243-0 g Süßwarenherstellung (DE-588)4366907-4 s Produkt-Mix (DE-588)4269366-4 s Karl-Fazer-Aktiebolaget f Geschichte 1950-1990 z DE-604 A Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis 74 (DE-604)BV008914862 74 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005933093&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Eriksson, Päivi Managerial processes behind long-term product mix changes an historical study on Fazer confectionery 1950 - 1990 Süßwarenherstellung (DE-588)4366907-4 gnd Produkt-Mix (DE-588)4269366-4 gnd |
| subject_GND | (DE-588)4366907-4 (DE-588)4269366-4 (DE-588)4017243-0 |
| title | Managerial processes behind long-term product mix changes an historical study on Fazer confectionery 1950 - 1990 |
| title_auth | Managerial processes behind long-term product mix changes an historical study on Fazer confectionery 1950 - 1990 |
| title_exact_search | Managerial processes behind long-term product mix changes an historical study on Fazer confectionery 1950 - 1990 |
| title_full | Managerial processes behind long-term product mix changes an historical study on Fazer confectionery 1950 - 1990 Päivi Eriksson |
| title_fullStr | Managerial processes behind long-term product mix changes an historical study on Fazer confectionery 1950 - 1990 Päivi Eriksson |
| title_full_unstemmed | Managerial processes behind long-term product mix changes an historical study on Fazer confectionery 1950 - 1990 Päivi Eriksson |
| title_short | Managerial processes behind long-term product mix changes |
| title_sort | managerial processes behind long term product mix changes an historical study on fazer confectionery 1950 1990 |
| title_sub | an historical study on Fazer confectionery 1950 - 1990 |
| topic | Süßwarenherstellung (DE-588)4366907-4 gnd Produkt-Mix (DE-588)4269366-4 gnd |
| topic_facet | Süßwarenherstellung Produkt-Mix Finnland Karl-Fazer-Aktiebolaget |
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