Marketing and PR media planning:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Pergamon Pr.
1974
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Essentials of marketing
|
| Schlagworte: | |
| Beschreibung: | VIII, 272 S. |
| ISBN: | 0080180868 008018085X |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
| 008 | 940206s1974 |||| 00||| eng d | ||
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| 020 | |a 008018085X |9 0-08-018085-X | ||
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| 100 | 1 | |a Jefkins, Frank |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing and PR media planning |c Frank Jefkins |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Oxford u.a. |b Pergamon Pr. |c 1974 | |
| 300 | |a VIII, 272 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Essentials of marketing | |
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| 650 | 4 | |a Public relations | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005908165 | ||
Datensatz im Suchindex
| _version_ | 1804123286888513536 |
|---|---|
| any_adam_object | |
| author | Jefkins, Frank |
| author_facet | Jefkins, Frank |
| author_role | aut |
| author_sort | Jefkins, Frank |
| author_variant | f j fj |
| building | Verbundindex |
| bvnumber | BV008953070 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)923365 (DE-599)BVBBV008953070 |
| dewey-full | 659.2/93801 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/93801 |
| dewey-search | 659.2/93801 |
| dewey-sort | 3659.2 593801 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV008953070 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:27:22Z |
| institution | BVB |
| isbn | 0080180868 008018085X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005908165 |
| oclc_num | 923365 |
| open_access_boolean | |
| owner | DE-N2 DE-188 |
| owner_facet | DE-N2 DE-188 |
| physical | VIII, 272 S. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Pergamon Pr. |
| record_format | marc |
| series2 | Essentials of marketing |
| spelling | Jefkins, Frank Verfasser aut Marketing and PR media planning Frank Jefkins 1. ed. Oxford u.a. Pergamon Pr. 1974 VIII, 272 S. txt rdacontent n rdamedia nc rdacarrier Essentials of marketing Advertising media planning Marketing Public relations |
| spellingShingle | Jefkins, Frank Marketing and PR media planning Advertising media planning Marketing Public relations |
| title | Marketing and PR media planning |
| title_auth | Marketing and PR media planning |
| title_exact_search | Marketing and PR media planning |
| title_full | Marketing and PR media planning Frank Jefkins |
| title_fullStr | Marketing and PR media planning Frank Jefkins |
| title_full_unstemmed | Marketing and PR media planning Frank Jefkins |
| title_short | Marketing and PR media planning |
| title_sort | marketing and pr media planning |
| topic | Advertising media planning Marketing Public relations |
| topic_facet | Advertising media planning Marketing Public relations |
| work_keys_str_mv | AT jefkinsfrank marketingandprmediaplanning |