Socio-styles: the new lifestyles classification system for identifying and targeting consumers and markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page u.a.
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 284 S. Ill., graph. Darst. |
| ISBN: | 0749406968 |
Internformat
MARC
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| 245 | 1 | 0 | |a Socio-styles |b the new lifestyles classification system for identifying and targeting consumers and markets |c Bernard Cathelat |
| 264 | 1 | |a London |b Kogan Page u.a. |c 1993 | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgements 8
Introduction 9
The socio styles system in brief 9
The method 9
A practical tool 10
Some concepts 11
An innovation and a step forward 12
/ Part One: What is the socio styles system? 15
The system is typological 15
The system is multi sectorial 15
The system provides a map or a structure 15
The system is dynamic 16
The socio bank is multi functional 16
Chapter 1: Principles of the socio styles system 17
A socio cultural vision 17
A dialectic vision 21
Chapter 2: Concepts of the socio styles system 24
The general socio styles typology 24
Socio styles: Complete lifestyle portraits 34
Socio waves and their socio cultural flows: Trends and models 44
The socio map: A map of society 54
Socio targets: Segmentation into lifestyle portraits 67
Life prospectives 73
Chapter 3: The socio styles system in the context of lifestyle theories 80
Summary 80
Origins of the lifestyle 81
The panorama of international lifestyle studies 84
Part Two; Where do socio styles come from? 109
Chapter 4: Quantitative socio style surveys 113
Sampling 113
The survey questionnaire 123
The interview 133
Updating and monitoring socio styles 136
6/SOCIO STYLES
Chapter 5: Galaxy: A statistical process for socio styles 140
Summary 140
A data structuring problem 143
Factor research 147
Meta variable research 148
Typological research 149
Cartographic research 156
Chapter 6: Reading the socio styles map 161
How to interpret the socio map 161
How to read socio styles maps 162
Part Three: Practical applications of the socio styles system
for professional decision making 171
Chapter 7: What is the socio styles system for? 175
The socio styles system assisting commercial marketing 176
— How the socio styles system helps the media 181
How the socio styles system can assist social management 183
How the socio styles system can help an organization 187
How the socio styles system can assist communication 188
Socio expertise: Artificial intelligence as an aid to marketing 191
Chapter 8: How to use the socio bank 196
An open databank 196
Chapter 9: Applications for consumer panel analysis 200
Example: Detergents in France 200
Example: Consumer analyses in Europe 204
Chapter 10: An application for innovation strategies 208
Stage 1: Inventory and analysis of the motivations for
change in the market 209
Stage 2: Value analysis of motivating concepts in terms
of socio cultural dynamism 211
Stage 3: Definition of innovation niches by a trend mix 212
Stage 4: Value analysis of potential target customer groups 213
Stage 5: Choice of a potential innovation niche synthesized
with value analyses 215
Stage 6: Moving from the concept to the product 215
Stage 7: Moving from the product to the packaging 216
Stage 8: Moving from the factory to the market place 216
stage 9: Moving from the sales network to the media 217
Stage 10: Moving from the product concept to the image message 217
Example: Planning a new food product for Europe 218
CONTENTS/7
Chapter 11: An application for product range policy 232
Stage 1: Market check up 232
Stage 2: Market synthesis 233
Stage 3: Competitive review 234
From diagnosis to strategy definition 235
Example: Reorienting a strategy for financial products and
services in France 237
Example: A diversification strategy for the spirits market in France 241
Chapter 12: An application for the competitive repositioning
of an existing product 248
Stage 1: Product check up 248
Stage 2: Value analysis of the customer base 249
Stage 3: Competitive analysis 250
Stage 4: Strategic scenarios 251
Stage 5: Stability or repositioning 252
Example: Repositioning of a European car model in the USA 255
Chapter 13: The socio styles system: A multi function,
integrated tool 259
Function 1: A satellite for observing the environment to carry
out a market audit 261
Function 2: An X ray scanner for a check up on competitive
positions 262
Function 3: An approach radar for anticipating innovations 263
Function 4: A socio dynamic meteorology for navigating with
the prevailing winds 264
Function 5: A marketing toolbox for more effective action
on a target 265
Glossary 266
A. Euro socio styles 266
B. US socio styles 266
C. French socio style mentalities in the 1980s 267
D. European mentalities 267
Further information 269
Founders of the socio styles system 269
Users of the socio styles system 269
Applications of the socio styles system 271
CCA methods associated with the socio styles system 273
Bibliography 277
Index 279
|
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| discipline | Soziologie Wirtschaftswissenschaften |
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| id | DE-604.BV008872514 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:26:24Z |
| institution | BVB |
| isbn | 0749406968 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005867779 |
| oclc_num | 444197248 |
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| physical | 284 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Kogan Page u.a. |
| record_format | marc |
| spelling | Cathelat, Bernard Verfasser aut Socio-styles-système Socio-styles the new lifestyles classification system for identifying and targeting consumers and markets Bernard Cathelat London Kogan Page u.a. 1993 284 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier tržne raziskave - metodologija - potrošniki - način življenja - trženje Lebensstil (DE-588)4138354-0 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Lebensstil (DE-588)4138354-0 s Marktsegmentierung (DE-588)4037644-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005867779&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cathelat, Bernard Socio-styles the new lifestyles classification system for identifying and targeting consumers and markets tržne raziskave - metodologija - potrošniki - način življenja - trženje Lebensstil (DE-588)4138354-0 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4138354-0 (DE-588)4037644-8 |
| title | Socio-styles the new lifestyles classification system for identifying and targeting consumers and markets |
| title_alt | Socio-styles-système |
| title_auth | Socio-styles the new lifestyles classification system for identifying and targeting consumers and markets |
| title_exact_search | Socio-styles the new lifestyles classification system for identifying and targeting consumers and markets |
| title_full | Socio-styles the new lifestyles classification system for identifying and targeting consumers and markets Bernard Cathelat |
| title_fullStr | Socio-styles the new lifestyles classification system for identifying and targeting consumers and markets Bernard Cathelat |
| title_full_unstemmed | Socio-styles the new lifestyles classification system for identifying and targeting consumers and markets Bernard Cathelat |
| title_short | Socio-styles |
| title_sort | socio styles the new lifestyles classification system for identifying and targeting consumers and markets |
| title_sub | the new lifestyles classification system for identifying and targeting consumers and markets |
| topic | tržne raziskave - metodologija - potrošniki - način življenja - trženje Lebensstil (DE-588)4138354-0 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | tržne raziskave - metodologija - potrošniki - način življenja - trženje Lebensstil Marktsegmentierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005867779&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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