Marketing places: attracting investment, industrie, and tourism to cities, states and nations
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Free Press
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 388 S. graph. Darst. |
| ISBN: | 0029175968 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804123225974636544 |
|---|---|
| adam_text | CONTENTS
Acknowledgments vii
1. Places in Trouble 1
2. How Places Market Themselves v 21
3. How Target Markets Make Their Choices 46
4. The Place Auditing and Strategic Market Planning Process 70
5. Strategies for Place Improvement 99
6. Designing the Place s Image 139
7. Distributing the Place s Image and Messages 162
8. Attracting the Tourism and Hospitality Business Markets 194
9. Attracting, Retaining, Expanding, and Starting Businesses 230
10. Expanding Exports and Stimulating Foreign Investment 260
11. Attracting Residents 289
12. Organizing for Change 311
Notes 347
Index 365
v
|
| any_adam_object | 1 |
| author | Kotler, Philip 1931- Haider, Donald H. Rein, Irving |
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| author_variant | p k pk d h h dh dhh i r ir |
| building | Verbundindex |
| bvnumber | BV008872346 |
| classification_rvk | QY 000 |
| ctrlnum | (OCoLC)634076063 (DE-599)BVBBV008872346 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008872346 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:26:24Z |
| institution | BVB |
| isbn | 0029175968 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005867639 |
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| physical | VII, 388 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Free Press |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing places attracting investment, industrie, and tourism to cities, states and nations Philip Kotler ; Donald H. Haider ; Irving Rein New York u.a. Free Press 1993 VII, 388 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Soziomarketing (DE-588)4116549-4 gnd rswk-swf Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Förderung (DE-588)4154943-0 gnd rswk-swf Investitionsförderung (DE-588)4138184-1 gnd rswk-swf Standortpolitik (DE-588)4322381-3 gnd rswk-swf Staat (DE-588)4056618-3 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Standortpolitik (DE-588)4322381-3 s Staat (DE-588)4056618-3 s DE-604 Tourismus (DE-588)4018406-7 s Förderung (DE-588)4154943-0 s Investitionsförderung (DE-588)4138184-1 s Stadtmarketing (DE-588)4330651-2 s DE-188 Soziomarketing (DE-588)4116549-4 s Haider, Donald H. Verfasser aut Rein, Irving Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005867639&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kotler, Philip 1931- Haider, Donald H. Rein, Irving Marketing places attracting investment, industrie, and tourism to cities, states and nations Soziomarketing (DE-588)4116549-4 gnd Stadtmarketing (DE-588)4330651-2 gnd Förderung (DE-588)4154943-0 gnd Investitionsförderung (DE-588)4138184-1 gnd Standortpolitik (DE-588)4322381-3 gnd Staat (DE-588)4056618-3 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4330651-2 (DE-588)4154943-0 (DE-588)4138184-1 (DE-588)4322381-3 (DE-588)4056618-3 (DE-588)4018406-7 |
| title | Marketing places attracting investment, industrie, and tourism to cities, states and nations |
| title_auth | Marketing places attracting investment, industrie, and tourism to cities, states and nations |
| title_exact_search | Marketing places attracting investment, industrie, and tourism to cities, states and nations |
| title_full | Marketing places attracting investment, industrie, and tourism to cities, states and nations Philip Kotler ; Donald H. Haider ; Irving Rein |
| title_fullStr | Marketing places attracting investment, industrie, and tourism to cities, states and nations Philip Kotler ; Donald H. Haider ; Irving Rein |
| title_full_unstemmed | Marketing places attracting investment, industrie, and tourism to cities, states and nations Philip Kotler ; Donald H. Haider ; Irving Rein |
| title_short | Marketing places |
| title_sort | marketing places attracting investment industrie and tourism to cities states and nations |
| title_sub | attracting investment, industrie, and tourism to cities, states and nations |
| topic | Soziomarketing (DE-588)4116549-4 gnd Stadtmarketing (DE-588)4330651-2 gnd Förderung (DE-588)4154943-0 gnd Investitionsförderung (DE-588)4138184-1 gnd Standortpolitik (DE-588)4322381-3 gnd Staat (DE-588)4056618-3 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Soziomarketing Stadtmarketing Förderung Investitionsförderung Standortpolitik Staat Tourismus |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005867639&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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