The handbook of brand management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. [u.a.]
Addison-Wesley
1993
|
| Edition: | 1. print. |
| Series: | The economist books
International management series |
| Subjects: | |
| Physical Description: | XXII, 259 S. graph. Darst. |
| ISBN: | 0201632799 |
Staff View
MARC
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Record in the Search Index
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| author | Arnold, David |
| author_facet | Arnold, David |
| author_role | aut |
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| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)59661136 (DE-599)BVBBV008848642 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV008848642 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:59Z |
| institution | BVB |
| isbn | 0201632799 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005850595 |
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| physical | XXII, 259 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | The economist books International management series |
| spelling | Arnold, David Verfasser aut The handbook of brand management David Arnold 1. print. Reading, Mass. [u.a.] Addison-Wesley 1993 XXII, 259 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The economist books International management series Advertising Brand name products United States Brand name products United States Marketing Brand name products United States Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Produktmanagement (DE-588)4125960-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s |
| spellingShingle | Arnold, David The handbook of brand management Advertising Brand name products United States Brand name products United States Marketing Brand name products United States Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 (DE-588)4037278-9 (DE-588)4125960-9 (DE-588)4078704-7 |
| title | The handbook of brand management |
| title_auth | The handbook of brand management |
| title_exact_search | The handbook of brand management |
| title_full | The handbook of brand management David Arnold |
| title_fullStr | The handbook of brand management David Arnold |
| title_full_unstemmed | The handbook of brand management David Arnold |
| title_short | The handbook of brand management |
| title_sort | the handbook of brand management |
| topic | Advertising Brand name products United States Brand name products United States Marketing Brand name products United States Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Advertising Brand name products United States Brand name products United States Marketing Brand name products United States Markenartikel Markenpolitik Management Produktmanagement USA |
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