The handbook of brand management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1993
|
| Ausgabe: | 1. print. |
| Schriftenreihe: | The economist books
International management series |
| Schlagworte: | |
| Beschreibung: | XXII, 259 S. graph. Darst. |
| ISBN: | 0201632799 |
Internformat
MARC
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| 100 | 1 | |a Arnold, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The handbook of brand management |c David Arnold |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Reading, Mass. [u.a.] |b Addison-Wesley |c 1993 | |
| 300 | |a XXII, 259 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Arnold, David |
| author_facet | Arnold, David |
| author_role | aut |
| author_sort | Arnold, David |
| author_variant | d a da |
| building | Verbundindex |
| bvnumber | BV008848642 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)59661136 (DE-599)BVBBV008848642 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV008848642 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:59Z |
| institution | BVB |
| isbn | 0201632799 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005850595 |
| oclc_num | 59661136 |
| open_access_boolean | |
| owner | DE-703 DE-11 |
| owner_facet | DE-703 DE-11 |
| physical | XXII, 259 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | The economist books International management series |
| spelling | Arnold, David Verfasser aut The handbook of brand management David Arnold 1. print. Reading, Mass. [u.a.] Addison-Wesley 1993 XXII, 259 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The economist books International management series Advertising Brand name products United States Brand name products United States Marketing Brand name products United States Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Produktmanagement (DE-588)4125960-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s |
| spellingShingle | Arnold, David The handbook of brand management Advertising Brand name products United States Brand name products United States Marketing Brand name products United States Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 (DE-588)4037278-9 (DE-588)4125960-9 (DE-588)4078704-7 |
| title | The handbook of brand management |
| title_auth | The handbook of brand management |
| title_exact_search | The handbook of brand management |
| title_full | The handbook of brand management David Arnold |
| title_fullStr | The handbook of brand management David Arnold |
| title_full_unstemmed | The handbook of brand management David Arnold |
| title_short | The handbook of brand management |
| title_sort | the handbook of brand management |
| topic | Advertising Brand name products United States Brand name products United States Marketing Brand name products United States Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Advertising Brand name products United States Brand name products United States Marketing Brand name products United States Markenartikel Markenpolitik Management Produktmanagement USA |
| work_keys_str_mv | AT arnolddavid thehandbookofbrandmanagement |