APA (7th ed.) Citation

Arnold, D. (1993). The handbook of brand management (1. print.). Addison-Wesley.

Chicago Style (17th ed.) Citation

Arnold, David. The Handbook of Brand Management. 1. print. Reading, Mass. [u.a.]: Addison-Wesley, 1993.

MLA (9th ed.) Citation

Arnold, David. The Handbook of Brand Management. 1. print. Addison-Wesley, 1993.