Marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago [u.a.]
Dryden Pr.
1987
|
| Schlagworte: | |
| Beschreibung: | XVI, 656 S. Ill., graph. Darst. |
| ISBN: | 0030055989 |
Internformat
MARC
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| 020 | |a 0030055989 |9 0-03-005598-9 | ||
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| 035 | |a (DE-599)BVBBV008843752 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 | ||
| 050 | 0 | |a HF5415.13.P335 1987 | |
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| 100 | 1 | |a Park, C. W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |c C. Whan Park ; Gerald Zaltman |
| 264 | 1 | |a Chicago [u.a.] |b Dryden Pr. |c 1987 | |
| 300 | |a XVI, 656 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing -- Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Zaltman, Gerald |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005848196 | ||
Datensatz im Suchindex
| _version_ | 1804123197110484992 |
|---|---|
| any_adam_object | |
| author | Park, C. W. Zaltman, Gerald |
| author_facet | Park, C. W. Zaltman, Gerald |
| author_role | aut aut |
| author_sort | Park, C. W. |
| author_variant | c w p cw cwp g z gz |
| building | Verbundindex |
| bvnumber | BV008843752 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.P335 1987 |
| callnumber-search | HF5415.13.P335 1987 |
| callnumber-sort | HF 45415.13 P335 41987 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)247756382 (DE-599)BVBBV008843752 |
| dewey-full | 658.819 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 19 |
| dewey-search | 658.8 19 |
| dewey-sort | 3658.8 219 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008843752 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:56Z |
| institution | BVB |
| isbn | 0030055989 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005848196 |
| oclc_num | 247756382 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XVI, 656 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Dryden Pr. |
| record_format | marc |
| spelling | Park, C. W. Verfasser aut Marketing management C. Whan Park ; Gerald Zaltman Chicago [u.a.] Dryden Pr. 1987 XVI, 656 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Zaltman, Gerald Verfasser aut |
| spellingShingle | Park, C. W. Zaltman, Gerald Marketing management Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management C. Whan Park ; Gerald Zaltman |
| title_fullStr | Marketing management C. Whan Park ; Gerald Zaltman |
| title_full_unstemmed | Marketing management C. Whan Park ; Gerald Zaltman |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing -- Management Marketingmanagement |
| work_keys_str_mv | AT parkcw marketingmanagement AT zaltmangerald marketingmanagement |